Jennifer Belissent, Ph.D.Senior Analyst
B2B Sales & Marketing, Customer Experience, Global, Globalization & Emerging Markets, Go-To-Market Strategies, IT Adoption, IT Spending & Budgeting, Innovation Networks, Marketing & Sales Strategies, Pricing Strategies, Product & Solutions Strategies, Social Computing & Web 2.0, Tech Marketing Channel Strategies, Tech Marketing Tools & Best Practices, Telecommunications Services
Jennifer serves Technology Product Management & Marketing professionals. Her research focuses on technology industry globalization, with a specific emphasis on marketing strategies toward emerging markets. One particular interest is how technology marketers leverage Web 2.0 technologies and community marketing practices to identify, target, and win share in emerging markets. Her research also covers appropriate product and business model strategies for emerging markets, such as software-as-a-service, cloud computing, other initiatives enabling incremental purchases and billing, local partner and channel strategy, and sales enablement. Jennifer also participates in research on the telecommunications industry.
Before joining Forrester, Jennifer spent more than eight years in sales and marketing roles at Sun Microsystems, including roles software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer spent more than 10 years in research, consulting, and education in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-communist housing reforms in Russia and Eastern Europe, advising governments on housing privatization, mortgage finance policies, and subsidy programs for low-income families. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curriculums, and conducted marketing workshops with local entrepreneurs.
Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.
The State Of Global Enterprise IT Budgets: 2009 To 2010 November 18, 2009 BookmarkPDF
Rewrite The Netbook Story For Business Technology Buyers October 09, 2009 BookmarkPDF
Reach Real Global B2B Tech Audiences With Virtual Events October 06, 2009 BookmarkPDF
Get B2B Messages Right: Balance Global Consistency And Local Relevancy September 15, 2009 (Rating: 9) BookmarkPDF
How The Economic Crisis Is Affecting Global IT Spend July 17, 2009
Bit by Bit - SaaS for Emerging Markets: Incremental Products for Incremental Budgets December 2009 Receive an alert when this document is published: email RSS
Evolution of IT Demand in Emerging Markets: How Emerging Markets Emerge November 2009 Receive an alert when this document is published: email RSS
Jennifer is an avid hiker, camper, gardener, a lover of languages, and most of all an intrepid world traveler.
English, French
