Analyst's Photo Name and Title Contact information
Jeremiah K. Owyang

Jeremiah K. Owyang
Senior Analyst

Research Coverage

Interactive Marketing, Marketing & Advertising, Social Marketing

Research Focus

Jeremiah serves the Interactive Marketing professional, with a focus on social media marketing. His primary coverage within Social Computing focuses on online communities, social networks, blogging, and micromedia. Secondly, he focuses on how companies organize for Social Computing, including roles, processes, and organizational structure.

 

Previous Work Experience

Jeremiah led the social media marketing program as the online community marketing manager on the client side at Hitachi Data Systems from 2005-2007. Then he left to join PodTech Network in 2007, an online video and podcasting vendor, as the director of corporate media strategy. Jeremiah practices with the tools he covers, and according to Technorati, he is one of the top 1% of bloggers and is very active with his 40K-plus Twitter community. His focus on Social Computing for the Interactive Marketing professional at Forrester has published reports on social networks, communities, and emerging technologies.

 

Education

Jeremiah has a bachelor's degree from San Francisco State University, with a focus on marketing.

Latest Research

Planned Research

How Interactive Marketers Should Skill Up For Modern Marketing July 2009
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How Aggregation Helps Brand Marketing August 2009
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How to Manage Outsourced Social Media Services September 2009
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2010 Social Computing Predictions December 2009
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Social CRM September 2009
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Did You Know?

Jeremiah is a former jazz piano performer and Latin jazz trombone player.


Jeremiah K. Owyang serves Interactive Marketing professionals.
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Upcoming Appearances
Jeremiah K. Owyang will be speaking at the following upcoming events:
Recent Media Citations
CRM, "The 5 Phases Of Social Experience," June 2009
Advertising Age, "Who Will Rule the Web Once Twitter and Facebook Fade?," April 27, 2009
CRM, "Social Media: The Five Year Forecast," April 27, 2009
ReadWriteWeb, "Marketers Still Spend Peanuts on Social Media, But Increases Planned," March 16, 2009
The New York Times, "At Austin Meeting, Seeking Exposure for New Tech Products," March 15, 2009
USA Today, "Facebook Gets A Facelift," March 5, 2009
Micro Persuasion, "Paying Bloggers is OK Provided There Are Disclosures," March 2, 2009
Read Write Web, "How To Reach Baby Boomers With Social Media," February 20, 2009