Joanna O'ConnellSenior Analyst
Ad Networks, Ad Servers, & Ad Exchanges, Advertising Agencies, Behavioral Targeting, Integrated Marketing, Interactive Marketing, Interactive Marketing Agencies, Marketing & Advertising, Marketing Automation, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Metrics & ROI, Marketing Planning, Marketing Service Providers, Media Buying, Online Advertising, Online Marketing Technology
Joanna serves Interactive Marketing Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics as well as how to optimize results over time.
Joanna joined Forrester in July 2010.
Joanna has more than 10 years of experience in the interactive marketing industry. She started at Avenue A in New York and was a founding member of Razorfish's ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits.
Joanna graduated from Vassar College with a B.A. in psychology. She was a member of Phi Beta Kappa and graduated with departmental and general honors.
When And How To Run A DSP Head-To-Head Test February 14, 2012 BookmarkPDF
The Forrester Wave™: Demand-Side Platforms, Q4 2011 December 14, 2011 BookmarkPDF
A Measurement Maturity Framework For Interactive Marketers December 09, 2011 BookmarkPDF
Making Sense Of The Digital Media Buying Platform Landscape December 07, 2011 BookmarkPDF
2012 Interactive Marketing Predictions December 07, 2011 (Rating: 9) BookmarkPDF
How To Choose An Audience Targeting Vendor December 2012 Receive an alert when this document is published: email RSS
Media Buying Agencies Of Tomorrow March 2012 Receive an alert when this document is published: email RSS
Put Attribution At The Core Of Media Buying June 2012 Receive an alert when this document is published: email RSS
The Forrester Wave - Data Management Platforms October 2012 Receive an alert when this document is published: email RSS
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