Michael GreeneSenior Analyst
Integrated Marketing, Interactive Marketing, Interactive Marketing Agencies, Interactive Marketing Organization, Marketing & Advertising, Marketing Planning, Marketing Service Providers, Media Buying, Online Advertising, Sales, Marketing, & Product Strategy, Social Marketing
Michael serves Interactive Marketing professionals and specializes in B2B interactive marketing. He is a leading expert on B2B digital strategy, social marketing, agency selection, and the online media-buying ecosystem.
Prior to joining Forrester, Michael worked at JupiterResearch where he conducted research on interactive media and marketing as well as consumer trends.
Michael has a B.A., cum laude, in government from Dartmouth College.
How Interactive Marketers Must Shape The New Agency Management January 23, 2012 BookmarkPDF
Selecting A Sell-Side Platform Vendor January 10, 2012 BookmarkPDF
The Forrester Wave™: Sell-Side Platforms, Q1 2012 January 03, 2012 BookmarkPDF
Five Easy Improvements For B2B Financial Services Interactive Marketers December 13, 2011 BookmarkPDF
The Future Of Digital Media Buying September 21, 2011 (Rating: 10) BookmarkPDF
Empower Sales With Marketing Via Tablets June 2012 Receive an alert when this document is published: email RSS
Optimizing Digital Publisher Monetization Models August 2012 Receive an alert when this document is published: email RSS
The Forrester Wave: Media Operations Platform November 2012 Receive an alert when this document is published: email RSS
Case Study: Pharmaceutical And Life Sciences - Building Customer Relationships With B2B Customers April 2012 Receive an alert when this document is published: email RSS
Case Study: Financial Services - Building Customer Relationships With B2B Customers March 2012 Receive an alert when this document is published: email RSS
Michael is an avid jazz fan.
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