TJ KeittAnalyst
B2B Sales & Marketing, Collaboration Platforms, Customer Experience, Enterprise Collaboration, Go-To-Market Strategies, Information & Knowledge Management, Instant Messaging, Marketing & Advertising, Messaging, Product & Solutions Strategies, Serious Gaming, Social Computing & Web 2.0, Virtual Worlds, Web Conferencing
TJ serves Vendor Strategy professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning and how information workers affect the adoption and deployment of collaboration software within their business. In addition, TJ also researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes, and the use of virtual worlds for collaboration and training. His work helps Vendor Strategy professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.
Prior to joining Forrester, TJ was an analyst at a new product development firm conducting voice of the customer and litigation-related market research for technology and other firms.
TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.
Gen Y Won't Change Workplace Collaboration; Better Integrated Tools Will October 28, 2009 BookmarkPDF
Making The SaaS And Collaboration Marriage Work August 31, 2009 BookmarkPDF
The Real Value Of Virtual Worlds July 28, 2009 (Rating: 10) BookmarkPDF
Vendors: Leverage How Decision-Makers Use Web 2.0 Technologies To Tailor Collaboration Offerings July 02, 2009 BookmarkPDF
Demand Insights: The Global Collaboration Market Is Flat May 19, 2009 BookmarkPDF
Email-As-A-Service March 2010 Receive an alert when this document is published: email RSS
Mobilizing Collaboration Offerings May 2010 Receive an alert when this document is published: email RSS
Demand Insights: Collaboration Software Adoption Update February 2010 Receive an alert when this document is published: email RSS
The Evolution Of Cloud Ecosystems December 2009 Receive an alert when this document is published: email RSS
Is Technology Populism A Threat To Collaboration Software Vendors? May 2010 Receive an alert when this document is published: email RSS
TJ is an avid football fan and flag football player. Though he never lived in Pittsburgh, he is a die-hard Steelers fan.
