Andrew BartelsVice President, Principal Analyst
Authentication, Authorization, & Audit, Financial Services, Government, High-Tech, IT Spending & Budgeting, Professional Services, Sales, Marketing, & Product Strategy, Security & Risk, Smart Cards, Sourcing & Procurement, Tech Marketing Strategies, Tech Marketing Tools & Best Practices, Tech Sector Economics, eBusiness/eCommerce, eCommerce Platforms & Technologies
Andy advises tech industry Vendor Strategy professionals by predicting and quantifying growth and disruption in the technology industry. Andy's expertise is in the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends. He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.
Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.
Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.
Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.
US And Global IT Market Outlook: Q2 2010 July 21, 2010 (Rating: 9) BookmarkPDF
Eleven Steps To The Right Verticals 3.0 Strategy April 16, 2010 BookmarkPDF
US And Global IT Market Outlook: Q1 2010 April 08, 2010 (Rating: 9) BookmarkPDF
Predictions 2010: ePurchasing Market March 24, 2010 BookmarkPDF
Smart Computing Requires Software Innovation March 18, 2010 BookmarkPDF
Market Overview: Supplier Network Services August 2010 Receive an alert when this document is published: email RSS
Target Industries for Smart Computing Solutions August 2010 Receive an alert when this document is published: email RSS
B2B Electronic Networks The Battle of the Business Models November 2010 Receive an alert when this document is published: email RSS
Andy is a volunteer firefighter and a sunfish sailor.
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