Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Andrew Bartels Vice President, Principal Analyst

Research Coverage

Authentication, Authorization, & Audit, B2B Sales & Marketing, Financial Services, Government, High-Tech, IT Spending & Budgeting, Professional Services, Security & Risk, Smart Cards, Sourcing & Procurement, Tech Marketing Strategies, Tech Marketing Tools & Best Practices, Tech Sector Economics, eBusiness/eCommerce, eCommerce Platforms & Technologies

Research Focus

Andy advises tech industry Vendor Strategy professionals, predicting and quantifying growth and disruption in the technology industry. Andy's expertise is in the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends. He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.
Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.

Education

Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.

Latest Research

Planned Research

Did You Know?

Andy is a volunteer firefighter and a sunfish sailor.