Andrew ParkerVice President
B2B Sales & Marketing, IT Management, IT Services, IT Strategic Planning, IT Strategy, Planning, & Governance, Media & Entertainment, Offshore Services, Outsourcing, Professional Services, Systems Integration
Andrew — who is originally from London and now based in Amsterdam — serves Sourcing & Vendor Management professionals and is joint global leader of the team that delivers research and consulting to help these professionals. As an expert in IT services, outsourcing, and offshoring, Andrew has pioneered coverage of these issues in the EMEA region for Forrester during a 10-year career with the company. He has contributed to powerful new thinking on the role of IT services for the enterprise and helped shape Forrester's view of the convergence between IT and telecom services in enterprise markets.As an analyst, Andrew has focused on strategic buy-side and sell-side IT services issues, offering insight and advice to both end users and service providers. His recent work has focused on the trend toward multisourcing for outsourcing buyers and on changing approaches to services sourcing strategy in response to economic turbulence. He co-developed Forrester's Adaptive Sourcing model — a new framework for IT outsourcing that acknowledges buyers' increasing need for flexibility and innovation embedded in the pricing and service delivery of outsourcing relationships. Current research activities deal with the IT services buying behaviors of European enterprises, the emergence of global delivery capabilities among European IT services firms, and the evolution of vendor governance and vendor management groups in large European companies.
Before joining Forrester, Andrew was a freelance journalist working mainly for the Financial Times group in London. He was also joint owner of a specialist consulting company, Web Centric, which worked with major companies in applied IT and IT marketing projects. Andrew has 30 years of experience in industry and commerce, with spells in the manufacturing sector, aviation electronics, and specialist media. His research has been widely cited in the business press — including titles such as BusinessWeek, The Economist, and The Wall Street Journal — and the IT trade press.
Andrew holds a B.Sc. degree in microbiology from the University of London and a diploma in marketing from the UK Chartered Institute of Marketing. He is a member of the Chartered Institute of Marketing in the UK and belongs to the Institute of Directors in London.
EMEA Buyers Need A New Sourcing Recipe For Managed Desktop Services February 03, 2010 (Rating: 8) BookmarkPDF
Make Sure You Capture IT Service Providers' Value-Add When They Front Third-Party Cloud Services February 03, 2010 BookmarkPDF
Create Your Sourcing Strategy By Facing Up To Your Organization's Business Realities October 20, 2009 BookmarkPDF
Business Context Self-Assessment For Sourcing Leaders October 08, 2009
Sourcing Lessons From 2008 EMEA IT Outsourcing Deal Activity July 21, 2009 (Rating: 10) BookmarkPDF
With the longest tenure at Forrester of any EMEA-based analyst, Andrew has 10 years of experience in the role. A polymath, Andrew has professional marketing qualifications, experience of general management at board-director level, and a business career that ranges from Internet startups to periods at large companies such as GEC (the UK-based engineering giant) and the Canadian Thomson Corporation. He is a member of the UK Institute of Directors. Andrew is a keen sailor, keeping his own boat in Monnickendam near Amsterdam and has a background in racing sailing at top-amateur level. Other interests range across travel, skiing, wine, literature, and the history of architecture.
