Analyst's Photo Name and Title Contact information
Andrew Peach

Andrew Peach
VP, Consumer Insights and Operations

Research Coverage

Asia Pacific Consumer Technographics, Benchmark, Consumer Market Forecasts, Consumer Media & Entertainment, Consumer Technology, Consumers By Adoption Type, Consumers By Affluence, Consumers By Age, Consumers By Ethnicity, Consumers By Gender, Consumers By Geography, Data-Driven Research, Decision Tools, Emerging Trends, European Consumer Technographics, Market Overview, Market Research, Market Research Best Practices, Market Research Segmentation, Media & Entertainment, North American Consumer Technographics, North American Consumer Technographics, Sales, Marketing, & Product Strategy, Social Technographics, Technographics Segmentation, Trends

Research Focus

Andrew serves Market Insights Professionals. As vice president, Consumer Insights & Operations, Andrew is responsible global consumer quantitative research operations for Forrester and delivering data insights to Consumer Technographics® clients. In addition, he manages Forrester's team of consumer data consultants.

Previous Work Experience

Andrew came to Forrester through its acquisition of JupiterResearch in 2008, where he served as vice president and research director in charge of Jupiter's data research group and online behavior and demographics coverage area. Prior to joining Jupiter, Andrew worked at the Federal Reserve Bank of New York, where he was a financial analyst in the banking trends department. Previously, Andrew was a research fellow at the Institute for Defense & Disarmament Studies in Cambridge, Massachusetts, where he researched and wrote studies on US and European air forces, the arms trade, and aerospace industries.

Education

Andrew earned a B.A. in International Politics and Economics from Middlebury College in Vermont and an M.A. in International Affairs, with a concentration in International Economic Policy, from the School of International and Public Affairs at Columbia University.

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