Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Augie Ray Senior Analyst

Research Coverage

Brand & Product Web Sites, Consumer Blogs, Consumer Packaged Goods, Consumer Packaged Goods Marketing, Customer Experience, Emerging Marketing Channels, Financial Services, Healthcare & Life Sciences, Interactive Marketing, Interactive Marketing Organization, Marketing & Advertising, Marketing Planning, Media & Entertainment, North American Consumer Technographics, Online Advertising, RSS, Retail, Social Computing & Web 2.0, Social Marketing, Social Technographics, Travel, User-Generated Content, Virtual Worlds, Web 2.0 Development, Widgets

Research Focus

Augie serves the Interactive Marketing professional. He is a leading expert on Social Computing and social media marketing.

Previous Work Experience

For more than a decade prior to joining Forrester, Augie provided interactive marketing strategy and leadership to a wide range of brands in industries such as consumer packaged goods, office products, and travel. He has specialized in emerging and social media, including the strategy and development of communities, blogs, Twitter, brand Web sites, mobile programs, and branded casual games. He is a leading blogger on topics of social media marketing (Experience: The Blog) and was recently named one of the 20 most influential analysts on Twitter.

Augie's been quoted about Facebook, Google Buzz, and MySpace in publications such as the Wall Street Journal, Los Angeles Times, and Mashable. He is currently researching and writing about influence and mass influencers within word of mouth marketing, geolocation in social media, Twitter, and community platforms.

Education

Augie earned a Bachelor's of Business Administration from The University of Wisconsin — Milwaukee.

Latest Research

Planned Research

Did You Know?

Augie plays piano and is a fan of Disney and Frank Lloyd Wright.