Brad BortnerPrincipal Analyst
Consumer Packaged Goods, High-Tech, Market Research Best Practices, Market Research Case Studies, Market Research Segmentation, Market Research Tools, Market Research Tools & Best Practices, Marketing & Advertising, Professional Services
Brad serves Market Research professionals, focusing on how to make them more successful within their organizations. His research includes the intersection of technology and market research — both primary and secondary — best practices in managing market research vendors, optimal approaches for B2B and B2C primary research, effective internal communications to enhance market research buyers' effectiveness within their organizations, and the optimal research life cycle of bringing products to market.
Brad has more than 18 years of market research experience, attained both as a provider and a client. Prior to becoming a Forrester analyst, Brad was director of custom research at Forrester. He has specialized in consumer and B2B research to support bringing technology products to market and helping clients succeed in newly competitive markets. Prior to Forrester, he held positions such as VP at ComScoreQ2, president of Censydiam USA, and MSI consulting. He also has held several line marketing postings within organizations such as IBM/Lexmark, PC Connection, and Radnet.Some of Brad's publications and lectures include: the introduction to The Naked Consumer Today; "Great Marketing Failures, and How to Avoid Them with Motivational Market Research," Boston ESOMAR conference; and Market Research: Planning and Striking an Appropriate Balance for Business Results.
Brad received a B.A. from Dickinson College, where he graduated with honors and Phi Beta Kappa. He holds an M.A. from the University of Toronto and an M.B.A. from Yale University.
A Simple B2B Segmentation To Increase Revenue July 01, 2009 BookmarkPDF
Watch Out For The Landmine Of B2B Online Research April 17, 2009 BookmarkPDF
Market Researchers Demand High Panel Quality April 03, 2009 BookmarkPDF
Fused Research Modes Will Save You Money February 24, 2009 BookmarkPDF
Predictions 2009: What Happens In Market Research? December 02, 2008 (Rating: 10) BookmarkPDF
Best Pracitice: B2B Customer Satisfaction -- Don't Forget The Channel! July 2009 Receive an alert when this document is published: email RSS
Why Qualitative Research Matters In B2B As Much As B2C August 2009 Receive an alert when this document is published: email RSS
Best Practice: The Death Of Traditional Research? September 2009 Receive an alert when this document is published: email RSS
MR Vendor Market: Changing And What Is New Competitive Landscape July 2009 Receive an alert when this document is published: email RSS
Can An NPV Of Research Ever Be Proven Or Is It A Faith In Reason Issue: Apple Versus IBM December 2009 Receive an alert when this document is published: email RSS
Brad enjoys photography, hiking, and chasing his twin boys around the house.
