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Marketing & Advertising, Brand Monitoring, Brand Strategy, Brand Management, Social Computing & Web 2.0, Interactive Marketing Organization, Emerging Marketing Channels, Interactive Marketing, Customer Experience

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Teens Behavior With Social Media November 2008
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Using Ethnography For Better Customer Insight October 2008
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Harnessing Persona's For Marketing November 2008
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The 'New' New Product Development January 2009
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Recent Media Citations
MediaPost Marketing Daily, "Cardo Systems Online Video . . . Urban Legend Marketing," June 19, 2008
PodTech.net Marketing Voices, "Brand Engagement," May 12, 2008
1to1 Weekly, "Nike, Wal-Mart, FedEx Deliver Marketing With A Capital 'M,'" May 5, 2008
MediaPost Marketing Daily, "Forrester Unveils Metrics That Go Beyond Sell Point," April 10, 2008
iMedia Connection, "Is Digital Ready To Take The Lead?" March 12, 2008