Analyst's Photo Name and Title Contact information
Brian K. Walker

Brian K. Walker
Principal Analyst

Research Coverage

B2B Integration, Business-To-Business eCommerce, Business-To-Consumer eCommerce, Commerce Servers, Marketing & Advertising, Marketing Automation, Mobile Commerce, Multichannel Selling Strategies, Online Marketing Technology, Retail, Sell-Side Content Management, The Mobile Channel, Travel, Travel Technologies, eBusiness/eCommerce, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Strategy, eBusiness/eCommerce Vendor Selection, eCommerce Platforms & Technologies

Research Focus

Brian serves eBusiness & Channel Strategy professionals. He researches the effect that technology advancements, operational needs, and changing consumer behaviors have on the online retail industry. Brian has specific expertise in B2C and B2B eBusiness within retail and online travel, and his interests focus on multichannel strategies; user experience design; and technology solutions that facilitate the interactions between consumers, retailers, and brands. Brian has experience with a wide range of eCommerce technologies, ranging from platforms and software-as-a-service (SaaS) offerings to analytics, rich imaging, search, online marketing tools, and content management, among others.

Previous Work Experience

Brian is a seasoned Internet and eCommerce leader with extensive experience working with a wide range of commerce platforms and related technologies such as rich media, analytics, email marketing, search engine marketing (SEM), search engine optimization (SEO), content management, digital asset management, dynamic content delivery, and content syndication.

Brian has more than 11 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and Web marketers such as Amazon.com, Classmates Online, Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and Web marketers while at Amazon Enterprise Solutions and his own firm. Brian's roles span both business and technology leadership, from Web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.

Education

Brian holds a B.A. in creative writing from the University of Washington.

Latest Research

Planned Research

The Content Conundrum, Managing Content for eCommerce February 2010
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Market Overview: eCommerce Order Management Solutions March 2010
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Trends in B2B eCommerce April 2010
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Did You Know?

Brian is an avid gardener and enjoys soccer, cycling, snowboarding, poetry, politics, and spending time with his family.


Brian K. Walker serves eBusiness & Channel Strategy professionals.
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Recent Media Citations
Computing (UK), "Five steps to achieving your e-commerce goals," July 6, 2009
Internet Retailer, "Retailers Still Bullish On eCommerce Technology, Forrester Says," April 10 2009
CRM, "Reviews For The Little Guys," March 13, 2009
Internet Retailer, "It Makes More Sense To Buy Than Build E-commerce Platforms" February 10, 2009
Internet Retailer, "Platforms Offer A Bewildering Array Of Options," February 1, 2009
Internet Retailer, "Influential Venture Capital Firm To Tech Companies: Cut Costs," October 28, 2008
Computerworld (Canada), "The Ultimate E-commerce Software Shopping List," September 3, 2008
Recommended Forrester Blogs
The Forrester Blog For eBusiness & Channel Strategy Professionals