Analyst's Photo Name and Title Contact information
Carlton A. Doty

Carlton A. Doty
Vice President, Research Director

Research Coverage

Consumer Directed Health Plans, Consumer Healthcare, Health Plans, Healthcare & Life Sciences, Healthcare & Life Sciences Marketing, Online Healthcare Consumer Behavior & Adoption, Personal Healthcare Finance, eBusiness/eCommerce, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Strategy

Research Focus

Carl serves Direct Marketing professionals and leads a research team that helps these clients derive customer intelligence from multiple data sources in order to drive improvements in marketing strategy and performance. He specializes in how emerging markets, technologies, and channels are changing consumer behavior within the healthcare industry. Carlton is an established expert and sought after speaker within the healthcare vertical, appearing at events such as America's Health Insurance Plans Institute, the World Congress, the Consumer Directed Healthcare Conference and Expo, and other industry events. Carlton's research and opinions have been regularly quoted in the media, including The Wall Street Journal, MarketWatch, Healthcare Finance News, Managed Care Magazine, and Inside Consumer-Directed Care.

Previous Work Experience

Prior to joining Forrester in 2006, Carlton spent nine years as an IT and eBusiness practitioner in the health insurance industry. As a senior manager of eBusiness consulting at Tufts Health Plan, he led Web strategy initiatives, implemented several Web-based solutions that targeted all health plan constituents, and managed technology vendor relationships. He is a former chair of the Massachusetts Health Data Consortium's Internet Professionals Forum and member of the Massachusetts Innovation & Technology Exchange (MITX).

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Latest Research

Did You Know?

Carlton is an avid vintage guitar gear collector, tinkerer, and player.


Carlton A. Doty serves Direct Marketing professionals.
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Recent Media Citations
Marketwatch, "Gaming Your Way To Better Health," December 11, 2008
Healthcare Finance News, "Payer Survival Dependent On Reform, New Markets," November 2008
EE Times, "A New Telehealth Age Dawns," October 27, 2008
American Banker, "Start-Up To Target Doctors Developing Payments Tool," September 17, 2008
Marketplace, "Google's Next Search: Medical Records," September 5, 2008