Carlton A. DotyVice President, Practice Leader - Consumer Product Strategy
N/A
Carlton serves Consumer Product Strategy Professionals. He leads a research and consulting team that helps Forrester clients profitably launch and manage consumer products and services while adapting to disruptive market forces. As a Forrester analyst in the past, Carlton specialized in emerging markets, channels, products and technology in healthcare. Carlton is an established expert and sought-after speaker on these subjects, and his research and opinions are regularly quoted in the media.
Prior to taking over the consumer product strategy practice, Carlton was vice president and research director for Forrester's customer intelligence practice from 2008 to 2010 and a Forrester analyst from 2006 to 2008. Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness practitioner in the health insurance industry.
Carlton holds a B.S. in civil engineering management from the University of Vermont.
The Marketing Accountability Index March 23, 2010 (Rating: 8) BookmarkPDF
The Forrester Wave™: Email Marketing Service Providers, Q4 2009 December 23, 2009 (Rating: 8) BookmarkPDF
Social Tools Help Pharma Marketers Build Customer Intelligence June 24, 2009 (Rating: 7) BookmarkPDF
The Forrester Wave™: CDHP Platforms, Q2 2009 May 29, 2009 (Rating: 9) BookmarkPDF
Consumer Engagement In Personal Healthcare Finance Dropped In 2008 March 11, 2009 (Rating: 9) BookmarkPDF
Carlton is an avid vintage guitar gear collector, tinkerer, and player.
Forrester will alert you by email or RSS each time Carlton A. Doty publishes new content.
Create A Research Alert
Create An RSS Feed