Carlton A. DotyVice President, Research Director
Consumer Directed Health Plans, Consumer Healthcare, Health Plans, Healthcare & Life Sciences, Healthcare & Life Sciences Marketing, Online Healthcare Consumer Behavior & Adoption, Personal Healthcare Finance, eBusiness/eCommerce, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Strategy
Carl serves Direct Marketing professionals and leads a research team that helps these clients derive customer intelligence from multiple data sources in order to drive improvements in marketing strategy and performance. He specializes in how emerging markets, technologies, and channels are changing consumer behavior within the healthcare industry. Carlton is an established expert and sought after speaker within the healthcare vertical, appearing at events such as America's Health Insurance Plans Institute, the World Congress, the Consumer Directed Healthcare Conference and Expo, and other industry events. Carlton's research and opinions have been regularly quoted in the media, including The Wall Street Journal, MarketWatch, Healthcare Finance News, Managed Care Magazine, and Inside Consumer-Directed Care.
Prior to joining Forrester in 2006, Carlton spent nine years as an IT and eBusiness practitioner in the health insurance industry. As a senior manager of eBusiness consulting at Tufts Health Plan, he led Web strategy initiatives, implemented several Web-based solutions that targeted all health plan constituents, and managed technology vendor relationships. He is a former chair of the Massachusetts Health Data Consortium's Internet Professionals Forum and member of the Massachusetts Innovation & Technology Exchange (MITX).
Carlton holds a B.S. in civil engineering management from the University of Vermont.
Social Tools Help Pharma Marketers Build Customer Intelligence June 24, 2009 (Rating: 7) BookmarkPDF
Consumer Engagement In Personal Healthcare Finance Dropped In 2008 March 11, 2009 (Rating: 9) BookmarkPDF
The Next Wave Of Individual Purchasers: The (Recently) Uninsured January 28, 2009 BookmarkPDF
Individual Purchasers Of Health Insurance Want Control January 28, 2009 BookmarkPDF
A Look At The Year Ahead: eBusiness Will Be Crucial To Health Insurers January 22, 2009 BookmarkPDF
Carlton is an avid vintage guitar gear collector, tinkerer, and player.
