Carlton A. DotyVice President, Research Director
B2B Sales & Marketing, Consumer Directed Health Plans, Consumer Healthcare, Health Plans, Healthcare & Life Sciences, Healthcare & Life Sciences Marketing, Online Healthcare Consumer Behavior & Adoption, Personal Healthcare Finance, eBusiness/eCommerce, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Strategy
Carlton serves Customer Intelligence professionals. He leads a research team that helps Forrester's clients obtain a complete and accurate picture of their customers in order to improve their organization's performance and drive their overall marketing strategy across channels and lines of business. To do this, Carlton and his team focus on advanced customer analytics and marketing measurement techniques, as well as the latest trends among marketing technology and services providers. With a specialty in emerging markets, channels, and technology in the healthcare industry, Carlton is an established expert and sought-after speaker on these subjects, appearing at events such as America's Health Insurance Plans (AHIP) Institute, the World Healthcare Congress, and other industry events. Carlton's research and opinions are regularly quoted in the media, including Healthcare Finance News, Inside Consumer-Directed Care, MarketWatch, Managed Care Magazine, and The Wall Street Journal .
Prior to joining Forrester in 2006, Carlton spent nine years as an IT and eBusiness practitioner in the health insurance industry. As a senior manager of eBusiness consulting at Tufts Health Plan, he led Web strategy initiatives, implemented several Web-based solutions that targeted all health plan constituents, and managed technology vendor relationships. He is a former chair of the Massachusetts Health Data Consortium's Internet Professionals Forum and member of the Massachusetts Innovation & Technology Exchange (MITX).
Carlton holds a B.S. in civil engineering management from the University of Vermont.
The Forrester Wave™: Email Marketing Service Providers, Q4 2009 December 23, 2009 (Rating: 9) BookmarkPDF
Social Tools Help Pharma Marketers Build Customer Intelligence June 24, 2009 (Rating: 7) BookmarkPDF
The Forrester Wave™: CDHP Platforms, Q2 2009 May 29, 2009 (Rating: 9) BookmarkPDF
Consumer Engagement In Personal Healthcare Finance Dropped In 2008 March 11, 2009 (Rating: 9) BookmarkPDF
Individual Purchasers Of Health Insurance Want Control January 28, 2009 BookmarkPDF
Carlton is an avid vintage guitar gear collector, tinkerer, and player.
