Carrie JohnsonVice President, Research Director
Business-To-Consumer eCommerce, Retail, eBusiness/eCommerce
Carrie serves eBusiness & Channel Strategy professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing. Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for The State of Retailing Online, a Shop.org survey conducted by Forrester Research.
Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Streamline, Frontgate, PlanetAll, Barnes & Noble, QVC, and TV Guide. Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.
Carrie is a magna cum laude graduate of Bowdoin College.
What Domain Name Changes Mean For eBusiness June 11, 2009 (Rating: 10) BookmarkPDF
Using Channel Satisfaction Data To Build The Business Case For eBusiness May 26, 2009 BookmarkPDF
2009 Cost Of eBusiness Operations And Customer Acquisition May 20, 2009 (Rating: 8) BookmarkPDF
Beyond Sales: Driving eBusiness With Engagement May 15, 2009 (Rating: 9) BookmarkPDF
Building Best-In-Class eBusiness Teams April 15, 2009 BookmarkPDF
Carrie is now based in San Francisco.
