Forrester: - Making Leaders Successful Every Day

	Charlene Li Vice President, Principal Analyst

Research Coverage

Search Marketing, Marketing & Advertising, Web Site Design, Consumer Technology Adoption, Consumer Blogs, Widgets, Social Computing & Web 2.0, Interactive Marketing, Consumer Portals & Search, Media & Entertainment, Customer Experience, RSS

Research Focus

Charlene primarily contributes to Forrester's offerings for the Interactive Marketing professional. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also led the marketing and media research team, and ran the San Francisco office.
In her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertising, online gaming, and media content strategies. She also contributes to her Groundswell blog and plans to publish a book by the same name in spring 2008.

Previous Work Experience

Charlene was publisher of interactive media for Community Newspaper Company, a group of newspapers in Massachusetts, where she started its award-winning Town Online Web site. In addition, Charlene served on the board of directors for the Newspaper Association of America's New Media Federation. Before working for Community Newspaper, Charlene was at the San Jose Mercury News, where she managed new product development. This included creating new advertising products and a consumer electronics show.

Charlene is one of Forrester's most quoted analysts and has appeared in outlets like The NewsHour With Jim Lehrer, CNN, NPR, and BBC, as well as The Wall Street Journal, The New York Times, and BusinessWeek. She is also an accomplished and frequently requested public speaker, and has appeared at Web 2.0 Expo, Ad:Tech, Search Engine Strategies, and AlwaysOn. She has delivered keynote speeches at many events, including Forrester's Consumer Forum and Television Forum.

Education

A former strategy consultant for Monitor Company, Charlene is a magna cum laude graduate of Harvard University and holds an M.B.A. from Harvard Business School.

Latest Research

Did You Know?

Charlene enjoys being with her family, dreaming about exotic travel, doing logic puzzles, playing video games with her kids, cooking, and needle crafts. She has been known to dabble in triathlons.