Chris AndrewsSenior Analyst
Financial Services, Go-To-Market Strategies, High-Tech, IT Consulting, IT Services, Marketing & Advertising, Marketing & Sales Strategies, Mergers & Acquisitions, Mergers & Acquisitions Best Practices, Mergers & Acquisitions Strategy & Restructuring, Offshore Services, Outsourcing, Partner Ecosystems, Partnership Best Practices, Partnership Strategies, Product & Solutions Strategies, Product Portfolio Strategies, Sourcing & Procurement, Sourcing Execution, Sourcing Strategy & Execution, Stakeholder Alignment, Strategy Execution & Measurement, Strategy Frameworks & Models, Systems Integration, Vendor Positioning
Chris serves Vendor Strategy professionals. His research provides these professionals with the tools and insight needed to support their go-to-market decisions. His research agenda focuses on the strategies of IT service providers — including the needs of their technology and business customers — and covers topics related to strategic planning, marketing, and sales. Chris also writes about general topics relevant to technology vendor strategists — such as meeting the needs of business customers, innovation, and emerging technology trends and disruptions.
Prior to his work as an analyst, Chris spent two years as a senior consultant within Forrester's technology industry consulting group. In this role, he conducted strategy consulting engagements for leading technology vendors, with a focus on meeting the needs of IT service providers. As a consultant, Chris leveraged Forrester research and analyst expertise to help clients with a diverse range of projects, including innovation management, IT outsourcing strategy, virtualization, and network services. He has helped his clients with market sizing, competitive assessments, customer segmentation, product marketing, and M&A strategy. Prior to joining Forrester, Chris had several years of experience in strategic planning, including advisory and market research work for Fortune 500 technology companies and private equity investors.
Chris received his M.B.A. from Georgetown University and his B.A., with honors, from Middlebury College.
Capgemini's TechnoVision Framework Translates Emerging Technologies Into Business Value June 04, 2009 (Rating: 9) BookmarkPDF
Four Essential Components Of Successful Innovation Initiatives April 02, 2009 (Rating: 8) BookmarkPDF
Market Momentum: Tech-Enabled Business Services Market Activity, H2 2008 March 17, 2009 (Rating: 10) BookmarkPDF
Five Strategic Priorities That Change In A Recession February 18, 2009 (Rating: 10) BookmarkPDF
What The Events At Satyam Mean For IT Service Providers January 26, 2009 (Rating: 10) BookmarkPDF
SWOT: Indian Business service providers September 2009 Receive an alert when this document is published: email RSS
Vendor Positioning Review: Business Services Players September 2009 Receive an alert when this document is published: email RSS
Market Momentum: Business Services September 2009 Receive an alert when this document is published: email RSS
Hot Companies To Watch: Q309 September 2009 Receive an alert when this document is published: email RSS
Hot Companies Summary: A Consolidated View of Trends and Companies to Watch December 2009 Receive an alert when this document is published: email RSS
Chris enjoys jazz music, hiking, American history, politics, and literature.