Forrester Research

Analyst's Photo	Name and Title	Contact information
	Chris Andrews Senior Analyst

Research Coverage

B2B Sales & Marketing, Financial Services, Go-To-Market Strategies, IT Consulting, IT Services, Marketing & Advertising, Marketing & Sales Strategies, Mergers & Acquisitions, Mergers & Acquisitions Best Practices, Mergers & Acquisitions Strategy & Restructuring, Offshore Services, Outsourcing, Partnership Best Practices, Partnership Strategies, Product & Solutions Strategies, Product Portfolio Strategies, Sourcing & Procurement, Sourcing Execution, Sourcing Strategy & Execution, Stakeholder Alignment, Strategy Execution & Measurement, Strategy Frameworks & Models, Systems Integration, Technology Vendor Alliances & Partnerships, Vendor Positioning

Research Focus

Chris serves Vendor Strategy professionals. His research provides these professionals with the tools and insight needed to support their go-to-market decisions. His research agenda focuses on the strategies of IT service providers — including the needs of their technology and business customers — and covers topics related to strategic planning, marketing, and sales. Chris also writes about general topics relevant to technology vendor strategists — such as meeting the needs of business customers, innovation, and emerging technology trends and disruptions.

Previous Work Experience

Prior to his work as an analyst, Chris spent two years as a senior consultant within Forrester's technology industry consulting group. In this role, he conducted strategy consulting engagements for leading technology vendors, with a focus on meeting the needs of IT service providers. As a consultant, Chris leveraged Forrester research and analyst expertise to help clients with a diverse range of projects, including innovation management, IT outsourcing strategy, virtualization, and network services. He has helped his clients with market sizing, competitive assessments, customer segmentation, product marketing, and M&A strategy. Prior to joining Forrester, Chris had several years of experience in strategic planning, including advisory and market research work for Fortune 500 technology companies and private equity investors.