Marketing Measurement, Marketing & Advertising, Consumer-Driven Innovation, Create and nurture high-performance teams and relationships , Brand Strategy, Marketing Organization & Culture, Loyalty Marketing, Marketing Talent & Skills, Brand Tactics, Build influence across the company , Relationship Marketing
Cindy serves Marketing Leadership professionals. She helps senior marketers develop strategies around issues of marketing organization, culture, team development, and relationship building. Cindy also works closely with Forrester's CMO Group, writing research for the group's members on topics including green marketing, employee brand advocacy, marketing dashboards, the CMO-CIO relationship, and the marketing of marketing. An overview of her research for the CMO Group can be found at www.forrester.com/cmogroup/research.
Prior to joining Forrester, Cindy worked as a management consultant at A.T. Kearney. She worked with clients across a number of industries including retail, telecommunications, biotechnology, and consumer packaged goods. In addition, Cindy worked at Ethos Water doing brand management work during its early start-up phase.
Cindy has an M.B.A. degree from the UCLA Anderson School of Management and a B.A. degree in economics from Dartmouth College.
Consumer-Driven Innovation: Self-Test August 27, 2008 BookmarkPDF
How Green Are You? August 14, 2008 BookmarkPDF
Building An Effective Green Marketing Strategy July 31, 2008 (Rating: 8) BookmarkPDF
Case Study: Vancity Engages Stakeholders In Green Efforts July 31, 2008 BookmarkPDF
Case Study: Intel Uses Partnerships For Green Strategy July 31, 2008 BookmarkPDF
