Analyst's Photo Name and Title Contact information
Daniel Krauss

Daniel Krauss
Analyst

Research Coverage

B2B Sales & Marketing, Benchmark, Competitive Analysis, Corporate Strategy, Decision Tools, Emerging Trends, Globalization & Emerging Markets, Go-To-Market Strategies, IT Services, Innovation Networks, Innovation Strategy, Mergers & Acquisitions, Product & Solutions Strategies, Product Portfolio Strategies, Professional Services, Strategy Execution & Measurement, Strategy Frameworks & Models, Technology Vendor Alliances & Partnerships, Tool, Vendor Positioning

Research Focus

Daniel serves Vendor Strategy professionals. He leads Forrester's global research into corporate strategy services and tools of business and IT service providers, including strategy and change, mergers and acquisitions (M&A), innovation, risk, and performance management. Daniel's research focuses on trends, strategy, positioning, go to market, and portfolio dynamics of service providers in an eclectic and converging business and IT services landscape. He analyzes in particular on how service providers innovate, design, and manage services aimed at executive levels and the role that emerging management paradigms and models have in this context. For example, in Forrester's "Innovating Corporate Strategy Services" he exemplified the first research and framework about the process and dynamics of service innovation in corporate strategy services. In addition, he analyzes dedicated tools that support organizations on their strategy and M&A planning and execution, like M&A management tools, which he introduced the market definition for. Daniel has been cited in ComputerWorld and Computerwoche.

Previous Work Experience

Daniel started his career as a research associate at Forrester, supporting analysts and developing and crafting research and models like Forrester's Market Momentum research and Vendor Positioning Review methodology.

Education

Daniel received a degree in business from the Johannes Gutenberg University in Mainz, Germany. He also studied at the Pacific Lutheran University in Tacoma, Washington, and at the Warsaw School of Economics in Warsaw, Poland.

Latest Research

Planned Research

Market Overview: The M&A Services And Management Tools Market February 2010
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Demand Insights: Corporate Strategy Services February 2010
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Market Momentum: Corporate Strategy Services, H2 2009 January 2010
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B2B Customer Satisfaction, Loyalty, And Perception In The Downturn December 2009
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Corporate Strategy Agenda: Globalization December 2009
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Languages Spoken

English and German


Daniel Krauss serves Vendor Strategy professionals.
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