Analyst's Photo Name and Title Contact information
Dave Frankland

Dave Frankland
Principal Analyst

Research Coverage

Automotive, Campaign Management, Consumer Industries, Consumer Packaged Goods, Consumer Technology Adoption, Database Marketing, Database Marketing Service Providers, Direct Mail, Direct Marketing, Direct Marketing Management, Direct Marketing Measurement, Direct Marketing Organization, Financial Services, High-Tech, Inbound Marketing, Manufacturing, Marketing & Advertising, Marketing Service Providers, Media & Entertainment, Retail, Telemarketing & Telesales, Travel

Research Focus

Dave serves Direct Marketing professionals. His research agenda covers database marketing and marketing services and customer intelligence and focuses on helping companies better leverage customer data to improve marketing performance.

Previous Work Experience

Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy, Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.

Education

Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.

Latest Research

Planned Research

Forecast: Marketing Services September 2009
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GEICO Case Study July 2009
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Did You Know?

Dave enjoys cycling, photography, soccer, scuba diving, cooking/eating, wine, and spending time with his children.


Dave Frankland serves Direct Marketing professionals.
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Recent Media Citations
Data Strategy (UK), "Forrester Gives UK MSPs A Wave," June 24, 2009
DIRECT, "Live From NCDM: Top DM Execs Face The Future," December 8, 2008
BtoB, "How To Choose The Right Marketing Analytics Partner," October 13, 2008
BtoB, "Best Buy For Business Builds Data Powerhouse," May 27, 2008