Dave Frankland Dave Frankland
Senior Analyst

Research Coverage

Marketing Service Providers, Marketing & Advertising, Database Marketing, Direct Marketing, Travel, Financial Services, Database Marketing Service Providers, Retail

Research Focus

Dave serves Direct Marketing professionals. His research agenda covers database marketing and marketing services, and focuses on helping companies better leverage customer data to improve marketing performance.

Previous Work Experience

Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed internal and external communications. While at DoubleClick he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy, Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.

Education

Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.

Latest Research

Planned Research

Defining An Enterprise-wide Contact Strategy September 2008
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Did You Know?

Dave enjoys cycling, photography, soccer, scuba diving, cooking/eating, wine, and spending time with his children.


Dave Frankland serves Direct Marketing professionals.
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Recent Media Citations
BtoB Magazine, "Best Buy For Business Builds Data Powerhouse," May 27, 2008
BtoB Magazine, "Direct Marketers Not Feeling 'Green,'" May 5, 2008
Advertising Age, "To Direct Mailers, Green Means One Thing: Cash," April 21, 2008
OMMA, "The Bad-Habit Hawkers," March 2008
BtoB Magazine, "Database Service Providers Evolve," December 10, 2007
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