Marketing Service Providers, Marketing & Advertising, Database Marketing, Direct Marketing, Travel, Financial Services, Database Marketing Service Providers, Retail
Dave serves Direct Marketing professionals. His research agenda covers database marketing and marketing services, and focuses on helping companies better leverage customer data to improve marketing performance.
Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed internal and external communications. While at DoubleClick he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy, Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.
Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.
Six Success Factors For Outsourcing Customer Analytics July 11, 2008 (Rating: 6) BookmarkPDF
Database Marketing Fundamentals For B2B Marketers June 27, 2008 BookmarkPDF
Direct Marketing Needs A Green Wake-Up Call April 18, 2008 BookmarkPDF
The Customer Database Amps Up Its Influence March 11, 2008 (Rating: 9) BookmarkPDF
Acxiom Is The Technology Powerhouse Of Database Marketing Service Providers November 02, 2007 BookmarkPDF
Defining An Enterprise-wide Contact Strategy September 2008 Receive an alert when this document is published: email RSS
Dave enjoys cycling, photography, soccer, scuba diving, cooking/eating, wine, and spending time with his children.
