Dave FranklandPrincipal Analyst
Database Marketing, Database Marketing Service Providers, Direct Marketing, Direct Marketing Agencies, Marketing & Advertising, Marketing Service Providers
Dave serves Customer Intelligence professionals. His research agenda focuses on marketing services, database marketing, and customer intelligence. Dave helps companies better leverage customer data to improve marketing and business performance. In the past, Dave has written about customer contact strategies, socializing customer intelligence, customer analytics, green marketing, and understanding and evaluating marketing service providers.
Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy, Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.
Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.
Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives October 29, 2009 BookmarkPDF
The Intelligent Approach To Customer Intelligence October 16, 2009 BookmarkPDF
Marketers: Stop The Abuse! Adopt Preference Management July 22, 2009 BookmarkPDF
The Forrester Wave™: UK Database Marketing Service Providers, Q2 2009 May 14, 2009 BookmarkPDF
How UK Firms Use Database Marketing Services May 14, 2009 BookmarkPDF
Deciding Whether To Outsource Or Insource Your Customer Database December 2009 Receive an alert when this document is published: email RSS
Forecast: Marketing Services December 2009 Receive an alert when this document is published: email RSS
The Emerging KPO Landscape November 2009 Receive an alert when this document is published: email RSS
Dave enjoys cycling, photography, soccer, scuba diving, cooking/eating, wine, and spending time with his children.
