Dave FranklandPrincipal Analyst
Automotive, Campaign Management, Consumer Industries, Consumer Packaged Goods, Consumer Technology Adoption, Database Marketing, Database Marketing Service Providers, Direct Mail, Direct Marketing, Direct Marketing Management, Direct Marketing Measurement, Direct Marketing Organization, Financial Services, High-Tech, Inbound Marketing, Manufacturing, Marketing & Advertising, Marketing Service Providers, Media & Entertainment, Retail, Telemarketing & Telesales, Travel
Dave serves Direct Marketing professionals. His research agenda covers database marketing and marketing services and customer intelligence and focuses on helping companies better leverage customer data to improve marketing performance.
Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy, Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.
Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.
How UK Firms Use Database Marketing Services May 14, 2009 BookmarkPDF
The Forrester Wave™: UK Database Marketing Service Providers, Q2 2009 May 14, 2009 BookmarkPDF
Case Study: First Tennessee Bank Elevates Customer Insight To The C-Suite March 03, 2009 BookmarkPDF
How Direct Marketers Can Weather The Economic Storm February 11, 2009 BookmarkPDF
The Customer Contact Strategy Self-Test November 04, 2008 BookmarkPDF
Forecast: Marketing Services September 2009 Receive an alert when this document is published: email RSS
GEICO Case Study July 2009 Receive an alert when this document is published: email RSS
Dave enjoys cycling, photography, soccer, scuba diving, cooking/eating, wine, and spending time with his children.
