Analyst's Photo Name and Title Contact information
Dave Frankland

Dave Frankland
Principal Analyst

Research Coverage

Database Marketing, Database Marketing Service Providers, Direct Marketing, Direct Marketing Agencies, Marketing & Advertising, Marketing Service Providers

Research Focus

Dave serves Customer Intelligence professionals. His research agenda focuses on marketing services, database marketing, and customer intelligence. Dave helps companies better leverage customer data to improve marketing and business performance. In the past, Dave has written about customer contact strategies, socializing customer intelligence, customer analytics, green marketing, and understanding and evaluating marketing service providers.

Previous Work Experience

Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy, Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.

Education

Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.

Latest Research

Planned Research

Deciding Whether To Outsource Or Insource Your Customer Database December 2009
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Forecast: Marketing Services December 2009
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The Emerging KPO Landscape November 2009
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Did You Know?

Dave enjoys cycling, photography, soccer, scuba diving, cooking/eating, wine, and spending time with his children.


Dave Frankland serves Customer Intelligence professionals.
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Upcoming Appearances
Dave Frankland will be speaking at the following upcoming events:
  • NCDM 2009
    Moderator: CEO Industry Insider Panel: Evolving from Database Marketing to Customer Intelligence
    December 07, 2009, 12:00PM
    Mandalay Bay Resort & Casino,Las Vegas, NV,US
Recent Media Citations
1to1 Media, "Intelligence Is Everything, And It Can Come From Anywhere," October 15, 2009
Advertising Age, "Direct Disconnect: Retailers Neglect Valuable Data Trove," September 21, 2009
Data Strategy (UK), "Forrester Gives UK MSPs A Wave," June 24, 2009