Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Dave Frankland Principal Analyst

Research Coverage

Database Marketing, Database Marketing Service Providers, Direct Marketing, Direct Marketing Agencies, Marketing & Advertising, Marketing Service Providers

Research Focus

Dave serves Customer Intelligence professionals, helping companies to better leverage customer knowledge to improve their marketing and business performance. His research focuses on overall customer intelligence strategies, customer intelligence organizational challenges, customer contact strategies, and understanding and evaluating marketing service providers and agencies.

Previous Work Experience

Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy, Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.

Education

Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.

Latest Research

Planned Research

Did You Know?

Dave enjoys cycling, photography, soccer, scuba diving, cooking/eating, wine, and spending time with his children.