Dave FranklandVice President, Research Director
Customer Analytics, Customer Intelligence, Database Marketing, Database Marketing Service Providers, Direct Marketing, Direct Marketing Agencies, Loyalty Marketing, Marketing & Advertising, Marketing Service Providers, Relationship Marketing
Dave serves Customer Intelligence Professionals. He leads a research team that focuses on helping companies better leverage customer knowledge to improve marketing performance and business strategy. Dave's team delves deeply into the dynamics of Customer Intelligence (CI) and specializes in areas such as CI technology and services, web intelligence, social intelligence, marketing and customer analytics, measurement and attribution, and customer loyalty.
Dave has written about Customer Intelligence and marketing service providers, as well as the organizational and business impact of CI. In addition to his research, Dave posts his thoughts and opinions on Twitter (@dfrankland) and on his blog (http://blogs.forrester.com/dave_frankland).
Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed internal and external communications. While at DoubleClick, he managed enterprise communications, as well as for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.
Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.
CI's Imperative In The Age Of The Customer: Drive Business Success October 27, 2011 (Rating: 10) BookmarkPDF
How CI Professionals Can Assess Their Firms' Intelligent Enterprise Progress July 13, 2011 (Rating: 9) BookmarkPDF
What Customers Really Think About Their Database Marketing Service Providers May 16, 2011 BookmarkPDF
Preparing For The Intelligent Enterprise: A Blueprint For Customer Intelligence Professionals April 29, 2011 (Rating: 9) BookmarkPDF
Customer Intelligence Needs To Get Out Of The Weeds To Demonstrate Value April 21, 2011 (Rating: 10) BookmarkPDF
Dave enjoys cycling, photography, soccer, scuba diving, cooking/eating, wine, and spending time with his children.
Forrester will alert you by email or RSS each time Dave Frankland publishes new content.
Create A Research Alert
Create An RSS Feed