David CardVice President, Principal Analyst
Consumer Media & Entertainment, Consumer Media Behavior , Marketing & Advertising, Media & Entertainment
David serves Marketing Leadership professionals. He is a leading expert on marketing and advertising, media and entertainment, and consumer media behavior.
Prior to Forrester, David worked for 10 years at JupiterResearch. He led Jupiter's media and marketing research and acted as VP, research development. Before joining Jupiter in 1998, he was employed at International Data Corp. for nine years and held a variety of positions including director of its consumer Internet and PC software services, where he was IDC's lead Microsoft analyst.
Aside from Jupiter Forums, David has spoken at major industry events such as E3, the Newspaper Association of America's new media conference, the PBS/NPR new media forum, Texas University's Online Journalism Symposium, Digital Music Forum East, Digital Hollywood, and Software Marketing Perspectives. He is frequently quoted in the traditional and online press and has appeared on ABC World News Tonight, ESPN, and NPR.
David earned a bachelor's degree in English and classics from Brandeis University and attended Boston University's graduate program in journalism.
Favorite Online Brands Succeed On Traditional Brand Values November 16, 2009 BookmarkPDF
Coolhunting With Teen Social Networkers October 09, 2009 (Rating: 7) BookmarkPDF
The Media Meltdown Makes Integrated Marketing An Imperative August 24, 2009 (Rating: 10) BookmarkPDF
What The Media Meltdown Means For Marketing July 21, 2009 (Rating: 10) BookmarkPDF
Laying The Groundwork For The Next Wave Of TV Advertising May 28, 2009 BookmarkPDF
The Future of Measured Media Accountability November 2009 Receive an alert when this document is published: email RSS
TV Spending Trends December 2009 Receive an alert when this document is published: email RSS
Innovative Off-Line Advertising January 2010 Receive an alert when this document is published: email RSS
