David M. CoopersteinVice President, Research Director
High-Tech, Media & Advertising Trust, Media & Entertainment, Retail, Travel
David serves the Marketing Leadership professional. He is a leading expert in digital marketing and strategy, with hands-on senior management experience in social media and online advertising.
David worked at Forrester from 1996 to 2002 in the telecom and retail verticals, and rejoined in 2009. He helped define the multichannel retail world, predicted the demise of many of the dot-com retailers, and uncovered the true economics of bandwidth during his first tenure with Forrester.
David has worked as a marketing and strategy expert for more than 20 years — 15 of those years in Internet technology and marketing strategy. He has been on executive teams with public and private companies, and worked on the boards of several Internet startups.
David has spoken at industry and company events in his Forrester and non-Forrester roles and has been quoted extensively in major national media outlets. He is a well regarded speaker and moderator at such venues as the National Retail Federation, the annual Public Radio conference, and at many other industry events.
Prior to his return to Forrester, David was an active member of the Interactive Advertising Bureau.
David holds a Bachelor of Science in consumer electronics from Cornell University.
Integrated Marketing Strategies For Low-Consideration Brands September 01, 2009 BookmarkPDF
David has a few things he is passionate about: cycling, cooking, and his two dogs (who know how to make people fall in love with them). Balancing those passions occupies his non-work brain.
