David DanielsVice President, Principal Analyst
Campaign Management, Direct Marketing, Email Marketing & RSS, Interactive Marketing, Marketing & Advertising, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Metrics & ROI, Marketing Organization & Culture, Marketing Service Providers, Retail, Retail Marketing, Travel, Travel Marketing
David serves Interactive Marketing professionals. He is a leading expert on email marketing, customer segmentation strategies, and marketing optimization tactics.
David came to Forrester through its acquisition of JupiterResearch, where he served as vice president and research director of the company's successful operations and industries product grouping, and authored and collaborated on market research that informed, evaluated, and accurately forecast the future of the broader online economy. David started his tenure at JupiterResearch in 2000 when he was brought in to launch the company's CRM research practice.
David previously held senior-level positions at Apple Computer, Urban Outfitters/Anthropologie, MicroWarehouse, and ProTeam, where he launched and/or oversaw the catalog and fledgling interactive efforts of these organizations throughout the 1990s. With more than 15 years of direct to consumer marketing experience, David is frequently the keynote speaker at industry events including the Email Evolution Conference and Email Insider Summit. He founded the Email Measurement Accuracy Coalition, which was absorbed by the Email Experience Council in 2008. David is an advisor to a variety of industry organizations including the DMA's eec, AOTA, and Mediapost's Email Insider Summit. He is co-author of the Wiley Publishing book Email Marketing, An Hour A Day with Jeanniey Mullen, which was published in November 2008.
How Email Marketers Should Capitalize On Youth Communication Patterns October 01, 2009 BookmarkPDF
The ROI Of Email Relevance, 2009 September 16, 2009 (Rating: 7) BookmarkPDF
Six Steps To Improving Email Delivery July 15, 2009 BookmarkPDF
US Email Marketing Forecast, 2009 To 2014 June 12, 2009 (Rating: 9) BookmarkPDF
Understanding Metric Methodology Is The Key To Email Marketing Effectiveness May 28, 2009 BookmarkPDF
Email Marketing Scorecard, 2009 February 2010 Receive an alert when this document is published: email RSS
The Impact of User Generated Content on Email Performance December 2009 Receive an alert when this document is published: email RSS
Getting Email Marketing Measurement Right November 2009 Receive an alert when this document is published: email RSS
David is an avid musician and some of his music can be found on iTunes and other digital download services.
