Forrester: - Making Leaders Successful Every Day

	David Graves Principal Analyst

Research Coverage

Marketing & Advertising, Brand Management, Television Advertising, Broadcast Television, Interactive Marketing, Marketing Planning, Media & Entertainment, Consumer Media & Entertainment, Online Advertising, Marketing Measurement, Marketing Service Providers, Brand Strategy, Consumer Media Behavior , Brand Tactics, Television, Media & Advertising Trust

Research Focus

David serves Marketing Leadership professionals, helping them develop strategies that span traditional and new media markets. He works with top management at major brands, advertising agencies, and media companies to tackle the challenge of integrating traditional media with new media in creative and powerful ways. 

Previous Work Experience

Prior to joining Forrester, David founded PermissionTV, a supplier of Internet TV technology to companies such as Fox and Adobe. Before that, David was the SVP of media at Yahoo!, supervising properties such as Yahoo! News, Sports, Finance, and Yahoo! Travel. Before joining Yahoo!, David was the president of Reuters Media, which globally serves publishers and broadcasters with news, pictures, video, and online services. He previously worked for Westinghouse Broadcasting (now CBS) in a variety of senior management roles in radio, TV, and corporate strategy. David has spoken at numerous industry events in the media and advertising world.

Education

David holds a Bachelor of Arts degree from Dartmouth College. He is also a graduate of the Penn State Executives program.

Planned Research