Forrester Research

Analyst's Photo	Name and Title	Contact information
	Ellen Carney Senior Analyst

Research Coverage

B2B Sales & Marketing, Market Research Organization & Budget, Market Research Tools & Best Practices, Tech Marketing Case Studies, Tech Marketing Channel Strategies, Tech Marketing Sources Catalogs, Tech Marketing Strategies, Tech Marketing Tools & Best Practices, Tech Marketing Value Proposition Development & Messaging

Research Focus

Ellen serves Technology Sales Enablement professionals, targeting the insurance, banking, and securities industries. She is a senior analyst with Forrester and is part of the technology industry strategy team. In addition to publishing research focused on the strategies; best practices; and trends in how the financial services industry researches, procures, and deploys business technology, she is responsible for developing the global forecasts for IT budget and spending forecasts for insurance and banking. In 2009, she will be developing market share analyses of significant IT services providers, targeting the financial services industries. Ellen's other recent research includes, current information security challenges for banks, securities firms, and insurers; procurement management processes in the financial services industries; and an overview of emergent technology companies targeting the banking and insurance industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joins Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management, inclusion on approved vendor lists for corporate and global accounts, and master sales and GSA contract management.
Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Fast Company, Forbes, Fortune, Insurance & Technology, and The Wall Street Journal.