Emily RileyPrincipal Analyst, Research Director
Behavioral Targeting, Brand & Product Web Sites, Interactive Marketing, Marketing & Advertising, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Planning, Media Buying, North America, Online Advertising, Social Marketing
Emily serves Interactive Marketing professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.
Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its Web site as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.
Emily earned a bachelor's degree from The Johns Hopkins University.
The Rising Potential Of Social Network Sites February 25, 2010 (Rating: 9) BookmarkPDF
Using Embracing To Improve Your Brand January 06, 2010 (Rating: 9) BookmarkPDF
The Social Technographics® Profile Of Influentials December 21, 2009 (Rating: 9) BookmarkPDF
Top Social Computing Predictions For 2010 December 18, 2009 (Rating: 9) BookmarkPDF
Selecting An Attribution Vendor December 03, 2009 (Rating: 8) BookmarkPDF
