Emily RileySenior Analyst
Behavioral Targeting, Brand & Product Web Sites, Interactive Marketing, Marketing & Advertising, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Planning, Media Buying, North America, Online Advertising, Social Marketing
Emily serves Interactive Marketing professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.
Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its Web site as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.
Emily earned a bachelor's degree from The Johns Hopkins University.
Targeting Eco-Friendly Consumers October 29, 2009 (Rating: 8) BookmarkPDF
The Forrester Wave™: Interactive Attribution, Q4 2009 October 20, 2009 BookmarkPDF
The Interactive Attribution Landscape October 20, 2009 BookmarkPDF
Aligning Your Agencies For Social Marketing August 11, 2009 (Rating: 7) BookmarkPDF
Dos And Don'ts For Dealing With Detractors July 21, 2009 BookmarkPDF
Crowdsourcing Innovation December 2009 Receive an alert when this document is published: email RSS
Social Marketing Predictions 2010 December 2009 Receive an alert when this document is published: email RSS
Marketing To Influentials November 2009 Receive an alert when this document is published: email RSS
