Analyst's Photo Name and Title Contact information
Emily Riley

Emily Riley
Senior Analyst

Research Coverage

Behavioral Targeting, Brand & Product Web Sites, Interactive Marketing, Marketing & Advertising, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Planning, Media Buying, North America, Online Advertising, Social Marketing

Research Focus

Emily serves Interactive Marketing professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

 

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its Web site as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.

Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Latest Research

Planned Research

Crowdsourcing Innovation December 2009
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Social Marketing Predictions 2010 December 2009
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Marketing To Influentials November 2009
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Emily Riley serves Interactive Marketing professionals.
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Recent Media Citations
MediaPost, "Cross-Channel Attribution Model On Track To Replace The Last Click," October 26, 2009
MediaPost, "Nielsen To Develop Online Planning Tool For UK," September 29, 2009
MediaPost, "Whither paid ads in social media?" September 21, 2009
ClickZ, "Online Ad Spending Estimates Are Bogus, Some Say," September 18, 2009
Reuters, "Facebook Boasts Positive Cashflow," September 14, 2009
Advertising Age, "Will Using Behavioral Data Lead to Smarter Ad Buys?," April 20, 2009
MediaPost, "Forrester: Social Media Reaches Empowered Women," April 7, 2009