Analyst's Photo Name and Title Contact information
Emmett Higdon

Emmett Higdon
Senior Analyst

Research Coverage

Consumer Financial Services, Electronic Bill Presentment & Payment, Financial Services, Financial Services Customer Experience, Mobile Banking, Mobile Payments, Online Banking, Online Financial Products & Services, Retail Banking, Retail Payments, eBusiness/eCommerce

Research Focus

Emmett serves eBusiness & Channel Strategy professionals. He is a leading expert on online banking, bill payment and money movement, mobile payments and banking, and payments risk management and fraud.

His research focuses on eBusiness strategies, best practices and consumer adoption trends for online banking, EBPP, money movement, eStatements, and online self-service. Emmett works with financial services clients to understand how new technologies are changing consumers' use of payments and online financial services, and how to maximize the opportunities these changes bring.

Previous Work Experience

Prior to joining Forrester, Emmett spent more than 18 years in financial marketing and product development roles. Most recently, he managed online bill payment and money movement activities for Citibank. He also spent several years running new payments product development projects for Citi Cards. Prior to joining Citi, Emmett worked with T. Rowe Price Associates to optimize its mutual funds Web site, and helped the firm garner several "Best of the Web" awards.

Education

Emmett holds a B.A. in writing from The Johns Hopkins University and an M.B.A. in marketing from Loyola College.

 

Latest Research

Planned Research

Online Personal Finance Management July 2009
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US Mobile Banking Strategy July 2009
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2009 US Credit Card Secure Site Rankings July 2009
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2009 Canadian Bank Secure Site Rankings July 2009
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Emmett Higdon serves eBusiness & Channel Strategy professionals.
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Recent Media Citations
Bank Technology News, "Facebook and Banks: Not Really "Friends"," May 1, 2009
American Banker, "Can You Hear Us Now?" December 2, 2008
Finextra (UK), "Trends In Mobile Financial Services," November 11, 2008
Bank Systems and Technology, "Mobile Banking Takes Off Or Does It?" August 21, 2008
Mobile Marketer, "Consumers Are Apathetic About Mobile Banking: Forrester," August 19, 2008
Bank Systems & Technology, "U.K. Banks Now Charge For Mobile Banking," August 11, 2008