Analyst's Photo Name and Title Contact information
Emmett Higdon

Emmett Higdon
Senior Analyst

Research Coverage

Consumer Financial Services, Electronic Bill Presentment & Payment, Financial Alerts, Financial Services, Financial Services Customer Experience, Mobile Banking, Mobile Payments, Online Banking, Online Financial Products & Services, Online Payments, Retail Banking, Retail Payments, The Mobile Channel, eBusiness/eCommerce, eStatements

Research Focus

Emmett serves eBusiness & Channel Strategy professionals. He is a leading expert on online banking, bill payment and money movement, mobile payments and banking, and payments risk management and fraud.

His research focuses on eBusiness strategies, best practices and consumer adoption trends for online banking, EBPP, money movement, eStatements, and online self-service. Emmett works with financial services clients to understand how new technologies are changing consumers' use of payments and online financial services, and how to maximize the opportunities these changes bring.

Previous Work Experience

Prior to joining Forrester, Emmett spent more than 18 years in financial marketing and product development roles. Most recently, he managed online bill payment and money movement activities for Citibank. He also spent several years running new payments product development projects for Citi Cards. Prior to joining Citi, Emmett worked with T. Rowe Price Associates to optimize its mutual funds Web site and helped the firm garner several "Best of the Web" awards.

Education

Emmett holds a B.A. in writing from The Johns Hopkins University and an M.B.A. in marketing from Loyola College.

Latest Research

Planned Research

Trends: Agents And eBusiness May 2010
Receive an alert when this document is published:  email    RSS


How US Financial Services Customers Use Comparison Web Sites May 2010
Receive an alert when this document is published:  email    RSS


2010 German Bank Public Site Rankings June 2010
Receive an alert when this document is published:  email    RSS


The Mobile Payments Landscape March 2010
Receive an alert when this document is published:  email    RSS



Emmett Higdon serves eBusiness & Channel Strategy professionals.
Create A Research Alert
Forrester will alert you by email or RSS each time Emmett Higdon publishes new content.
Recent Media Citations
Smart Money, “Is It Time For You To Go Paperless,” March 4, 2010
ABA Banking Journal, "Making Good On Anytime, Anywhere Promise," February 16, 2010
The Wall Street Journal, "'Phishing' Scams Cast Net on Mobile Banking," January 30, 2010
American Banker, "BBVA Service Seen as Good Case Study for PFM," December 15, 2009
The New York Times, "Intuit Buys Mint, a Web-Based Finance Competitor," September 14, 2009
Bank Technology News, "Facebook and Banks: Not Really 'Friends,'" May 1, 2009