Emmett HigdonSenior Analyst
Consumer Financial Services, Electronic Bill Presentment & Payment, Financial Alerts, Financial Services, Financial Services Customer Experience, Mobile Banking, Mobile Payments, Online Banking, Online Financial Products & Services, Online Payments, Retail Banking, Retail Payments, The Mobile Channel, eBusiness/eCommerce, eStatements
Emmett serves eBusiness & Channel Strategy professionals. He is a leading expert on online banking, bill payment and money movement, mobile payments and banking, and payments risk management and fraud.
His research focuses on eBusiness strategies, best practices and consumer adoption trends for online banking, EBPP, money movement, eStatements, and online self-service. Emmett works with financial services clients to understand how new technologies are changing consumers' use of payments and online financial services, and how to maximize the opportunities these changes bring.
Prior to joining Forrester, Emmett spent more than 18 years in financial marketing and product development roles. Most recently, he managed online bill payment and money movement activities for Citibank. He also spent several years running new payments product development projects for Citi Cards. Prior to joining Citi, Emmett worked with T. Rowe Price Associates to optimize its mutual funds Web site and helped the firm garner several "Best of the Web" awards.
Emmett holds a B.A. in writing from The Johns Hopkins University and an M.B.A. in marketing from Loyola College.
Case Study: Qwest Connects With Customers Through eBills And ePayments November 03, 2009 BookmarkPDF
US Online Bill Payment Forecast: 2009 To 2014 October 19, 2009 BookmarkPDF
iPhone Apps Fill Mobile Banking Gaps September 15, 2009 (Rating: 6) BookmarkPDF
2009 Canadian Bank Secure Web Site Rankings August 25, 2009 BookmarkPDF
US Online Banking Forecast, 2009 To 2014 July 31, 2009 BookmarkPDF
The PFM Imperative: Why Banks Need Personal Finance Tools Now January 2010 Receive an alert when this document is published: email RSS
2010 US Credit Card Secure Site Rankings March 2010 Receive an alert when this document is published: email RSS
Building A Mobile Banking Strategy December 2009 Receive an alert when this document is published: email RSS
