Emmett HigdonSenior Analyst
Consumer Financial Services, Electronic Bill Presentment & Payment, Financial Services, Financial Services Customer Experience, Mobile Banking, Mobile Payments, Online Banking, Online Financial Products & Services, Retail Banking, Retail Payments, eBusiness/eCommerce
Emmett serves eBusiness & Channel Strategy professionals. He is a leading expert on online banking, bill payment and money movement, mobile payments and banking, and payments risk management and fraud.
His research focuses on eBusiness strategies, best practices and consumer adoption trends for online banking, EBPP, money movement, eStatements, and online self-service. Emmett works with financial services clients to understand how new technologies are changing consumers' use of payments and online financial services, and how to maximize the opportunities these changes bring.
Prior to joining Forrester, Emmett spent more than 18 years in financial marketing and product development roles. Most recently, he managed online bill payment and money movement activities for Citibank. He also spent several years running new payments product development projects for Citi Cards. Prior to joining Citi, Emmett worked with T. Rowe Price Associates to optimize its mutual funds Web site, and helped the firm garner several "Best of the Web" awards.
Emmett holds a B.A. in writing from The Johns Hopkins University and an M.B.A. in marketing from Loyola College.
2008 US Bank Secure Web Site Rankings March 13, 2009 BookmarkPDF
Optimizing Online Banking Customer Contacts December 18, 2008 BookmarkPDF
Canadians To Mobile Banking: We're Just Not That Into You December 09, 2008 BookmarkPDF
US Banks Are Losing Bill Pay Ground To Biller Sites November 03, 2008 BookmarkPDF
Pulling The Plug On Paper Statements September 22, 2008 BookmarkPDF
Online Personal Finance Management July 2009 Receive an alert when this document is published: email RSS
US Mobile Banking Strategy July 2009 Receive an alert when this document is published: email RSS
2009 US Credit Card Secure Site Rankings July 2009 Receive an alert when this document is published: email RSS
2009 Canadian Bank Secure Site Rankings July 2009 Receive an alert when this document is published: email RSS
