Marketing & Advertising, Tech Marketing Strategies, Interactive Marketing, Enterprise Collaboration, Social Marketing, Tech Marketing Tools & Best Practices, Information & Knowledge Management, Enterprise Web 2.0, Podcasting, High-Tech, Social Computing & Web 2.0, Tech Sector Economics, Customer Experience, RSS
Oliver serves Vendor Strategy professionals. Responsible for Web 2.0 and Social Computing technologies, he regularly helps technology vendors refine product concepts, segment markets, and target their messaging. He is a thought leader in smart strategies for selling Web 2.0 tools and technologies in the enterprise.Oliver's research focuses on blogs, wikis, RSS, social networking, podcasting, mashups, and the impact of emerging technologies on technology vendors and their customers. As part of this coverage, Oliver also looks at broad economic trends in the tech industry.
Prior to his work as an analyst, Oliver served as a researcher at Forrester. He conducted primary survey research and supported Forrester's Business Data Services® product, managing data collection and survey creation. He also conducted quantitative analysis of the tech sector and developed the methodology for the Forrester US Tech Sector Index. His work has been cited in numerous business and trade publications including the Financial Times, The Wall Street Journal, Investors Business Daily, BusinessWeek, and Computerworld.
Oliver is a graduate of Kalamazoo College with a B.A. in economics and English. He has also studied at the London School of Economics and Political Science.
Prediction Markets: Wisdom Of The Crowd Comes To The Enterprise July 14, 2008 BookmarkPDF
IT Departments Play Key Role In The Acquisition And Deployment Of Web 2.0 Technologies July 10, 2008 (Rating: 10) BookmarkPDF
One In Five Firms Has Not Measured The Value Of Its Web 2.0 Deployments July 10, 2008 BookmarkPDF
Most Wiki Deployments Show Solid Business Value July 10, 2008 BookmarkPDF
Firms Adopting RSS See Very Strong Business Value July 10, 2008 BookmarkPDF
The TEI of Enterprise Web 2.0 - Using To Sell September 2008 Receive an alert when this document is published: email RSS
Forrester TechRadar™: Web 2.0 Marketing Strategy, Q3 2008 October 2008 Receive an alert when this document is published: email RSS
The Software-As-A-Service Marketing Mix September 2008 Receive an alert when this document is published: email RSS
Forrester TechRadar™: Web 2.0 Productivity Strategy, Q3 2008 October 2008 Receive an alert when this document is published: email RSS
Oliver is an avid sailor, music lover, and fantasy footballer. He also plays on an ultimate frisbee team in the summer and fall.
