G. Oliver YoungSenior Analyst
Customer Experience, Enterprise Collaboration, Enterprise Web 2.0, High-Tech, Information & Knowledge Management, Interactive Marketing, Marketing & Advertising, Podcasting, RSS, Social Computing & Web 2.0, Social Marketing, Tech Marketing Strategies, Tech Marketing Tools & Best Practices, Tech Sector Economics
Oliver serves Vendor Strategy professionals. Responsible for Web 2.0 and Social Computing technologies, he regularly helps technology vendors refine product concepts, segment markets, and target their messaging. He is a thought leader in smart strategies for selling Web 2.0 tools and technologies in the enterprise.Oliver's research focuses on blogs, wikis, RSS, social networking, podcasting, mashups, and the impact of emerging technologies on technology vendors and their customers. As part of this coverage, Oliver also looks at broad economic trends in the tech industry.
Prior to his work as an analyst, Oliver served as a researcher at Forrester. He conducted primary survey research and supported Forrester's Business Data Services® product, managing data collection and survey creation. He also conducted quantitative analysis of the tech sector and developed the methodology for the Forrester US Tech Sector Index. His work has been cited in numerous business and trade publications including the Financial Times, The Wall Street Journal, Investors Business Daily, BusinessWeek, and Computerworld.
Oliver is a graduate of Kalamazoo College with a B.A. in economics and English. He has also studied at the London School of Economics and Political Science.
The Enterprise 2.0 Buyer Profile: 2009 May 07, 2009 (Rating: 10) BookmarkPDF
B2B Digital Marketing: A Deep Dive Into Software Decision-Makers March 31, 2009 (Rating: 10) BookmarkPDF
Enterprise Web 2.0 Marketing Vendors Will See Price Growth Stagnate Over The Coming Years February 24, 2009 (Rating: 9) BookmarkPDF
B2B Digital Marketing: A Deep Dive Into IT Security Decision-Makers January 23, 2009 BookmarkPDF
Can Enterprise Web 2.0 Survive The Recession? January 06, 2009 (Rating: 8) BookmarkPDF
Forrester TechRadar™: Web 2.0 Marketing Strategy, Q3 2009 November 2009 Receive an alert when this document is published: email RSS
Web 2.0 Market Sizing And Forcast: 2009-2014 December 2009 Receive an alert when this document is published: email RSS
Executing Social Media Marketing Strategy September 2009 Receive an alert when this document is published: email RSS
Oliver is an avid sailor, music lover, and fantasy footballer. He also plays on an ultimate frisbee team in the summer and fall.
