Forrester Research

Analyst's Photo	Name and Title	Contact information
	George Lawrie Principal Analyst

Research Coverage

Agriculture, Consumer Packaged Goods, Enterprise ERP, Enterprise Resource Planning Applications, Financial Services, Manufacturing, Packaged Applications, Professional Services, Retail, Supply Chain Management

Research Focus

George serves Application Development & Program Management professionals in retail and consumer goods industries. He is a leading expert in current best practices for combining consumer insight with item data to develop the most profitable merchandising and new product introduction strategies. During his three years with Forrester, George has led research into consumer goods value chain topics such as IT investment prioritization, global data synchronization, trade promotion management, point of service, and merchandize process renewal.

George has been quoted in general business media like the Financial Times and specialist publications like Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors like IRI and Progress Software and well-received sessions at Forrester Events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior marketing; product management; sales; and business development roles in firms like MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of applications and services for retailers.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global enterprise resource planning (ERP), supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.