Forrester Research

	Henry H. Harteveldt Vice President, Principal Analyst

Research Coverage

Travel Technologies, Leisure Travelers, Travel Marketing, Travel, Consumer Travel, Travel Distribution, Business Travelers

Research Focus

Henry joined Forrester in January 2000, to lead the its worldwide travel industry practice. Henry's research helps travel industry eBusiness, Channel & Product Management professionals worldwide understand and anticipate how technology will impact the way they market, sell, and distribute their products and services.

Henry's research at Forrester has served to define strategy and opportunity across the travel industry, and functions as a leading indicator of key trends and innovation. Recent key research by Henry identified the opportunity presented by mobile data services for travel marketing, customer service, and distribution; recognized the need for the industry to humanize the digital travel experience by making the human benefits more visible than the technology; and noted the first-ever decline in the number of online travel buyers, coupled with a growth in the use of offline travel agencies.

Previous Work Experience

Named one of the 33 most influential people in the travel industry by Travel Weekly magazine in November 2007, Henry is a regular commentator in broadcast and print media. Henry serves on the board of directors of the Association of Travel Marketing Executives (ATME) and the advisory board of Travel Distribution Report. Henry was a co-founder of the annual TravelCom travel industry conference, and serves as a member of the Travel Industry Association's eCommerce advisory committee.

Henry's travel industry marketing, planning, and distribution experience includes leadership roles at GetThere, Fairmont Hotels & Resorts, The Trump Organization, and Continental Airlines.