Forrester Research

Analyst's Photo	Name and Title	Contact information
	Ian Fogg Principal Analyst

Research Coverage

B2B Sales & Marketing, Broadband & Remote Access, Broadband Fixed Wireless Access, Channel Design Strategies, Consumer Technology, Convergence Services, Customer Experience, DSL Access, Emerging Marketing Channels, Enterprise Mobile Devices, Enterprise Mobility, Fixed-Mobile Convergence, MVNOs, Marketing & Advertising, Mobile Broadband Access, Mobile Entertainment, Mobile Marketing, Mobile Phones, Mobile Services, Mobile Web, Product & Solutions Strategies, Product Portfolio Strategies, Telecommunications Services, The Mobile Channel, Wireless Data Services, eBusiness/eCommerce

Research Focus

Ian serves Consumer Product Strategy professionals. His research focuses on mobile services and the mobile ecosystem, with an emphasis on mobile Internet opportunities and impacts. He also covers mobile social media, mobile handsets, mobile applications, fixed-mobile, triple and quad play, and broadband. He uses quantitative data from Forrester's Consumer Technographics® for demand-side insights, including understanding consumer attitudes and activities. He combines this data with supply-side information to create a comprehensive analysis of the market.

Previous Work Experience

Ian came to Forrester through its acquisition of JupiterResearch where he was a research director, and he has a combined six years with the company. Before joining Jupiter, Ian was a product marketing manager at 3/Hutchison 3G, developing new services for third-generation mobile phones. Prior to that, he was a producer in the digital television program at Cable & Wireless — now VirginMedia — that successfully launched the UK's first interactive digital cable TV service. At Psion, the handheld computer pioneer, he was responsible for one of the first large company Web sites in the UK and the creation of in-store product demos.

Ian has been quoted in both industry trade publications and in leading news organizations such as Reuters, the BBC, The Sunday Times (UK), CNN, and the Financial Times (Germany).