Ian FoggPrincipal Analyst
B2B Sales & Marketing, Broadband & Remote Access, Broadband Fixed Wireless Access, Channel Design Strategies, Consumer Technology, Convergence Services, Customer Experience, DSL Access, Emerging Marketing Channels, Enterprise Mobile Devices, Enterprise Mobility, Fixed-Mobile Convergence, MVNOs, Marketing & Advertising, Mobile Broadband Access, Mobile Entertainment, Mobile Marketing, Mobile Phones, Mobile Services, Mobile Web, Product & Solutions Strategies, Product Portfolio Strategies, Telecommunications Services, The Mobile Channel, Wireless Data Services, eBusiness/eCommerce
Ian serves Consumer Product Strategy professionals. His research focuses on mobile services and the mobile ecosystem, with an emphasis on mobile Internet opportunities and impacts. He also covers mobile social media, mobile handsets, mobile applications, fixed-mobile, triple and quad play, and broadband. He uses quantitative data from Forrester's Consumer Technographics® for demand-side insights, including understanding consumer attitudes and activities. He combines this data with supply-side information to create a comprehensive analysis of the market.
Ian came to Forrester through its acquisition of JupiterResearch where he was a research director, and he has a combined six years with the company. Before joining Jupiter, Ian was a product marketing manager at 3/Hutchison 3G, developing new services for third-generation mobile phones. Prior to that, he was a producer in the digital television program at Cable & Wireless — now VirginMedia — that successfully launched the UK's first interactive digital cable TV service. At Psion, the handheld computer pioneer, he was responsible for one of the first large company Web sites in the UK and the creation of in-store product demos.
Ian has been quoted in both industry trade publications and in leading news organizations such as Reuters, the BBC, The Sunday Times (UK), CNN, and the Financial Times (Germany).
Ian holds an M.A. in modern history from the University of St. Andrews.
Consumer Cloud Services Are The Foundation For Multidevice Strategies February 09, 2010 BookmarkPDF
The Forrester Wave™: Mobile Messaging Vendors, Q4 2009 December 23, 2009 BookmarkPDF
The Next-Gen Product Convenience Challenge October 06, 2009 BookmarkPDF
To Deliver The Vodafone 360 Strategy, Vodafone Becomes A Social Network And A Handset Maker September 28, 2009 BookmarkPDF
Nokia Begins The Fight Back With The N900 August 28, 2009 BookmarkPDF
