Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Jacqueline Anderson Consumer Insights Analyst

Research Coverage

B2B Sales & Marketing, Consumers By Age, Consumers By Geography, Consumers in North America, Market Research Segmentation, Market Research Tools & Best Practices

Research Focus

Jacqueline serves Consumer Market Research professionals. As a consumer insights analyst on the Technographics team, she focuses on creating innovative ways to bring data to clients while managing the research produced by the team. As an analyst, her research focuses on a broad array of market research topics as well as specifically addressing the intersection of consumers and technology using Technographics data. She has done extensive research, both for Forrester and in the academic sphere, on the youth market.

Previous Work Experience

Before working as a consumer insights analyst, Jackie was as a senior data consultant. She used her expertise in both quantitative and qualitative research methods to develop holistic approaches to client research questions. Previously, Jackie also managed both the global Technographics operations and consulting teams as well as the team of data advisors who serve our Technographics clients. She has worked with clients of all industries, from travel to customer experience to telecom. Before joining Forrester, she worked for Cogent Research, a market research consulting firm, managing all aspects of data design and collection. Jackie has presented at numerous Consumer Forums as well as the Youth Mega Marketing Event.

Education

Jackie graduated with an M.S. in applied communications research from Boston University and graduated magna cum laude with a B.A. in communications from Boston College. She worked as a researcher on various studies at both institutions.

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