Analyst's Photo Name and Title Contact information
James L. McQuivey, Ph.D.

James L. McQuivey, Ph.D.
Vice President, Principal Analyst

Research Coverage

Consumer Electronics, Consumer Technology, Digital Home, Digital Music, HDTV, Marketing & Advertising, Media & Entertainment, Music, Sales, Marketing, & Product Strategy, Tech Marketing Strategies, Tech Marketing Tools & Best Practices, Television

Research Focus

James serves Consumer Product Strategy professionals. He analyzes television and media technology and specializes in the future of the moving image, including digital video recorders, HDTV, video on demand, Internet-based video, and the business implications of each of these disruptive technologies or movements. Beyond this, he also covers digital music and digital publishing and shares with other Forrester analysts an interest in the future of the digital home.

Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester, where he launched Forrester's coverage in the travel and automotive industries. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times, USA Today, and The Wall Street Journal. He has been interviewed for NPR's All Things Considered and Marketplace and has appeared on CNBC and CNN.

Previous Work Experience

James comes to Forrester most recently after several years as a professor, teaching marketing research at Boston University's top-rated College of Communication. While there, he consulted for such clients in the media and entertainment space as PBS, Current TV, and others to help them understand the future of television distribution and the role of consumer-generated video content.

Education

James earned his Ph.D. in mass communication research at Syracuse University. He also holds an M.B.A. with an emphasis in marketing.

Latest Research

Languages Spoken

Spanish


James L. McQuivey, Ph.D. serves Consumer Product Strategy professionals.

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Upcoming Forrester Events
Upcoming Appearances
James L. McQuivey, Ph.D. will be speaking at the following upcoming events:
  • paidContent 2012
    Presentation: Tablets: Not Just an iPad World
    March 01, 2012, 09:00AM
    The Times Center,New York City, NY,US
Recent Media Citations
AP, "Netflix, Hulu, YouTube Corner The Traditional TV Market w/ Own Programming," January 26, 2012
The New Yorker, "Streaming Dreams," January 16, 2012
paidContent, "Study: Book Publishers’ ‘Optimism Waning’ As Digital Transition Continues," 1/12/2012
The New York Times, "Living Up To Apple's Standards," January 11, 2012
USA Today, "Roku Unveils Its Latest: Streaming Stick," January 4, 2012
The Wall Street Journal, "E-Book Readers Face Sticker Shock," December 15, 2011
PaidContent, "Xbox 360 Leads The Way To Engaged TV," December 5, 2011