James L. McQuivey, Ph.D.Vice President, Principal Analyst
Consumer Electronics, Consumer Technology Adoption, Digital Home, Digital Music, HDTV, High-Tech, Marketing & Advertising, Media & Entertainment, Music, Tech Marketing Strategies, Tech Marketing Tools & Best Practices, Television
James serves Consumer Product Strategy professionals. He analyzes television and media technology and specializes in the future of the moving image, including digital video recorders, HDTV, video on demand, Internet-based video, and the business implications of each of these disruptive technologies or movements. Beyond this, he also covers digital music and digital publishing and shares with other Forrester analysts an interest in the future of the digital home.Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester, where he launched Forrester's coverage in the travel and automotive industries. In addition to keynoting at industry events and Forrester Forums, James is routinely sought-after for comment by such publications as The New York Times, The Wall Street Journal, and USA Today. He has been interviewed for radio's All Things Considered and Marketplace and has appeared on CNBC and CNN.
James comes to Forrester most recently after several years as a professor, teaching marketing research at Boston University's top-rated College of Communication. While there, he consulted for such clients in the media and entertainment space as PBS, Current TV, and others to help them understand the future of television distribution and the role of consumer-generated video content.
James earned his Ph.D. in mass communication research at Syracuse University. He also holds an M.B.A. with an emphasis in marketing.
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