Jeff ErnstPrincipal Analyst
B2B Buyer Behavior, B2B Marketing, Marketing & Sales Strategies, Sales & Marketing Alignment , Sales Processes , Sales, Marketing, & Product Strategy, Solution-Based Marketing and Selling
Jeff serves CMO & Marketing Leadership Professionals. He is a leading expert in marketing strategy, solution-based marketing and selling, sales enablement, and building thought leadership through social media for B2B companies. His research focuses on B2B marketing for non-high-tech companies, with an emphasis on sales and marketing alignment and marketing's effectiveness across the entire lead to cash process.
Prior to joining Forrester, Jeff served in executive and marketing leadership roles at several companies including FatWire, Infinium, Kadient, and Open Market. Recently, he led the definition and launch of Kadient's new SaaS-based sales enablement platform, which helps Fortune 1000 companies improve B2B sales and marketing effectiveness.
Jeff is a frequent speaker and blogger on the topics of social media, sales enablement, and sales and marketing effectiveness. He is the author of The New Rules of Sales Enablement and co-author of How to Create Killer Sales Playbooks.
Jeff earned an M.B.A. with a concentration in marketing from the F.W. Olin Graduate School of Business at Babson College and a Bachelor of Science in finance from Babson College.
B2B Marketing Trends And Predictions For 2012 February 21, 2012 BookmarkPDF
Drivers Of B2B Marketing Organizational Design February 06, 2012 BookmarkPDF
CMO Imperatives For 2012 January 18, 2012 (Rating: 3) BookmarkPDF
It's Decision Time For gTLDs January 06, 2012 BookmarkPDF
Case Study: Caterpillar Aligns Business And IT To Build Customer Value And Power Growth December 20, 2011 BookmarkPDF
The Marketing and Sales Technology Ecosystem April 2012 Receive an alert when this document is published: email RSS
Case Studies in Solution Marketing May 2012 Receive an alert when this document is published: email RSS
The B2B Marketing Construct Pyramid May 2012 Receive an alert when this document is published: email RSS
B2B Approach to Adaptive Marketing February 2012 Receive an alert when this document is published: email RSS
Case Study in Thought Leadership Marketing March 2012 Receive an alert when this document is published: email RSS
Jeff is a fitness fanatic who participates in road races, marathons, and triathlons; plays competitive volleyball; and loves to ski and sail with his family.
English
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