John LovettSenior Analyst
Customer Experience, Customer Privacy & Marketing Ethics, Design & Usability Processes, Direct Marketing, Direct Marketing Management, Direct Marketing Measurement, Direct Marketing Organization, Marketing & Advertising, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Metrics & ROI, Marketing Organization & Culture, Web Analytics
John serves Customer Intelligence professionals. He is a leading expert on Web analytics, multivariable testing, and Web site optimization technologies. His research focuses on applying marketing intelligence garnered from user behavior and clickstream activity to deliver highly relevant and engaging online experiences.
John came to Forrester through its acquisition of JupiterResearch. He has more than a decade of experience in Internet marketing and Web technology research. He is an active member of the Web Analytics Association and currently serves on the research subcommittee. Previously, John was a senior analyst for the Aberdeen Group, responsible for building and managing the online customer experience practice. Prior to that, John spent five years at Gomez.com as an analyst and consultant focusing on Web development and marketing technologies. John is a frequent speaker at the eMetrics Marketing Optimization Summits, Web Analytics X Change conference, Internet Retailer, and Shop.org.
John earned a B.A. in English from Colorado State University.
Reinforce Privacy Through Full Disclosure October 29, 2009 BookmarkPDF
The Online Testing Vendor Landscape October 20, 2009 BookmarkPDF
The Forrester Wave™: Web Analytics, Q3 2009 July 23, 2009 (Rating: 10) BookmarkPDF
Sharpening Web Site Relevance July 01, 2009 BookmarkPDF
US Web Analytics Forecast, 2008 To 2014 May 27, 2009 BookmarkPDF
John is a fanatical fly-fisherman and enjoys catch-and-release fishing in remote locations.
