Josh BernoffSr VP - Idea Development
Customer Experience, High-Tech, Interactive Marketing, Marketing & Advertising, Media & Entertainment, RSS, Social Computing & Web 2.0, Social Marketing, User-Generated Content, Widgets
Josh is senior vice president, idea development at Forrester Research and is responsible for identifying, developing, and promoting some of the company's biggest ideas. Josh is the coauthor of the BusinessWeek bestselling book Groundswell: Winning in a World Transformed by Social Technologies, a comprehensive analysis of corporate strategy for dealing with social technologies. Since Groundswell was published in May 2008 by Harvard Business Press, Abbey Klaasen from Advertising Age picked it as the "best book ever written on marketing or media," Amazon's editors put it in the top 10 business books of the year, and the Society for New Communications Research picked Josh and his Groundswell coauthor Charlene Li as "visionaries of the year." Josh joined Forrester in 1995. In 1996, he created the Technographics® segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for 10 years of analysis of the television industry. Josh's research, analysis, and opinions appear frequently in publications like The New York Times and The Wall Street Journal and on national television news programs. He writes a column for Marketing News, a publication of the American Marketing Association and blogs for Forrester and Advertising Age. Josh has keynoted major conferences on television, music, marketing, and technology in Barcelona, Cannes, Chicago, London, New York, Rome, and São Paulo. Josh's research, analysis, and opinions appear frequently in publications like and and on national television news programs. He writes a column for , a publication of the American Marketing Association and blogs for Forrester and . Josh has keynoted major conferences on television, music, marketing, and technology in Barcelona, Cannes, Chicago, London, New York, Rome, and São Paulo.
For 14 years, prior to becoming a Forrester analyst, Josh was prominent in technology startups, including Course Technology, MathSoft, and Software Arts.
Josh has a bachelor's degree from The Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.
How To Create A Social Application For Life Sciences Without Getting Fired April 20, 2009 (Rating: 10) BookmarkPDF
The Social Tools Consumers Want From Their Favorite Brands April 16, 2009 (Rating: 8) BookmarkPDF
Talk To Youth The Way They Talk To Each Other April 02, 2009 BookmarkPDF
Social Technology Strategies For "Boring" Consumer Brands March 24, 2009 (Rating: 9) BookmarkPDF
Persuasive Consumers Are Socially Connected February 17, 2009 BookmarkPDF
