Josh BernoffSr VP - Idea Development
B2B Sales & Marketing, Customer Experience, Interactive Marketing, Marketing & Advertising, Media & Entertainment, RSS, Social Computing & Web 2.0, Social Marketing, User-Generated Content, Widgets
Josh is senior vice president, idea development, at Forrester Research and is responsible for identifying, developing, and promoting some of the company's most influential and forward-looking ideas.
Josh is the coauthor of the BusinessWeek best-selling book Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), a comprehensive analysis of corporate strategy for dealing with social technologies. Groundswell has won critical acclaim: Abbey Klaasen of Advertising Age picked it as "the best book ever written on marketing and media," and Amazon's editors put it in the top 10 business books of the year. In 2008, the Society for New Communications Research picked Josh and his Groundswell coauthor Charlene Li as "visionaries of the year."
Josh joined Forrester in 1995. In 1996, he created the Technographics® segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for 10 years of analysis of the television industry.
Josh's research, analysis, and opinions appear frequently in publications like The New York Times and The Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. Josh has keynoted major conferences on television, music, marketing, and technology in Barcelona, Cannes, Chicago, London, New York, Rome, and São Paulo.
For 14 years, prior to becoming a Forrester analyst, Josh was prominent in technology startups, including Course Technology, MathSoft, and Software Arts.
Josh has a bachelor's degree from The Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.
Sidewiki: Dealing With Google's Land Grab September 30, 2009 (Rating: 8) BookmarkPDF
How To Create A Social Application For Life Sciences Without Getting Fired April 20, 2009 (Rating: 10) BookmarkPDF
The Social Tools Consumers Want From Their Favorite Brands April 16, 2009 (Rating: 9) BookmarkPDF
Talk To Youth The Way They Talk To Each Other April 02, 2009 BookmarkPDF
Social Technology Strategies For "Boring" Consumer Brands March 24, 2009 (Rating: 9) BookmarkPDF
