Analyst's Photo Name and Title Contact information
Julie A. Ask

Julie A. Ask
Vice President, Principal Analyst

Research Coverage

Consumer Mobile Activities, Consumer Mobile Adoption & Behavior, Consumer Mobile Devices, Media & Entertainment, Mobile Entertainment, Mobile Services, Sales, Marketing, & Product Strategy, Telecommunications Services, The Mobile Channel, eBusiness/eCommerce

Research Focus

Julie serves eBusiness and Channel Strategy Professionals. More specifically, her research covers telecommunications and consumer mobility. She has an end-to-end understanding of consumer wireless, encompassing consumer behavior, devices, networks, carrier strategy, content, applications, and mobile as a channel. As wireless broadband becomes ubiquitous, Julie is spending an increasing amount of time advising clients outside of the telecommunications industry on their opportunities to deliver products and services to consumers on mobile devices. Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Julie joined Forrester in July 2008, bringing seven years of extensive analyst experience from JupiterResearch. Julie's experience in the telecommunications industry dates back 20 years to her first internship as a microwave circuit engineering intern at COMSAT Laboratories. She has since split her time as an engineer, management consultant, and analyst between Germany and the United States. Prior to joining JupiterResearch, Julie worked as a management consultant at Booz Allen & Hamilton, where she worked with both automotive and telecommunications clients to drive product portfolio investment decisions, sourcing strategies, and broader strategic and business plan development. She also worked in business development for a wireless startup in San Francisco.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Latest Research

Planned Research

Messaging: The Work Horse Of Mobile February 2012
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Making Technology Decisions: Applications Or Web April 2012
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Julie A. Ask serves eBusiness & Channel Strategy professionals.

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Recent Media Citations
Internet Retailer, "Microsoft opens its 2-D bar code system to rival QR codes," December 13, 2011
ReadWriteWeb, "5% Of US Adults Use QR Codes, Up From 1% Last Year," November 14, 2011
Chief Executive, "CEOs Gather in Palo Alto: It’s Really About Ubiquitous Computing," November 4 2011
USA Today, "Shopkick app gives points for shopping local," June 22, 2011
Mobile Marketer, "User Context Drives Mobile Strategy: Forrester," July 12, 2011
Advertising Age, "Don't Treat Smartphones Like 'Little PCs,'" July 11, 2011