Julie A. AskVice President, Principal Analyst
B2B Sales & Marketing, Consumer Mobile Activities , Consumer Mobile Adoption & Behavior, Consumer Mobile Devices, Media & Entertainment, Mobile Entertainment, Mobile Services, Telecommunications Services, The Mobile Channel, eBusiness/eCommerce
Julie serves Consumer Product Strategy professionals. Her research covers telecommunications and consumer mobility more specifically. She has an end-to-end understanding of consumer wireless, encompassing consumer behavior, devices, networks, carrier strategy, content, applications, and mobile as a marketing channel. As wireless broadband becomes ubiquitous, Julie is spending an increasing amount of time advising clients outside of the telecommunications industry on their opportunities to deliver products and services to consumers on mobile devices. Julie's research and analysis have been widely cited in publications including the Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, The Onion and on PBS, NBC, and CBS.
Julie joined Forrester in July 2008, bringing seven years of extensive analyst experience from JupiterResearch. Julie's experience in the telecommunications industry dates back 20 years with her first internship as a microwave circuit engineering intern at COMSAT Laboratories. She has since split her time as an engineer, management consultant, and analyst between Germany and the United States. Prior to joining JupiterResearch, Julie worked as a management consultant at Booz Allen & Hamilton where she worked with both automotive and telecommunications clients to drive product portfolio investment decisions, sourcing strategies, and broader strategic and business plan development. She also worked in business development for a wireless startup in San Francisco.
Julie holds a B.S.E.E. and a master of science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
The Convenience Quotient Of Mobile Services: A Facebook Case Study October 14, 2009 (Rating: 10) BookmarkPDF
Case Study: Nationwide Insurance Uses Mobile To Offer Customers Self Service On The Road September 11, 2009 BookmarkPDF
Case Study: Bank Of America Makes The Most Of Mobile Banking September 03, 2009 BookmarkPDF
How Consumers Connect Around The World August 20, 2009 BookmarkPDF
Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet July 13, 2009 BookmarkPDF
