Julie M. KatzAnalyst
Direct Marketing, Direct Marketing Measurement, Marketing & Advertising
Julie serves Customer Intelligence professionals. She focuses on how marketers can improve their performance through measurement. To that end, she helps Forrester clients understand the right metrics to fulfill their marketing goals, which partners can help display their metrics and key performance indicators (KPIs), and how to achieve the right mix of marketing to deliver stronger return on investment.
Prior to her work in marketing measurement, Julie researched email marketing and helped clients develop and improve their strategy around email. She also served as a researcher for the marketing team. In that role, she provided quantitative research support and oversaw the marketing team's ongoing research panels, including B2B, interactive, and direct marketers. She has written about B2B marketing, advertising, and email and mobile marketing. Julie also served as a data advisor on Forrester's Consumer Technographics® team, participating in survey design and data analysis and advising clients in the advertising and media sectors. Before joining Forrester, she conducted research in the nonprofit sector.
Julie graduated magna cum laude from Cornell University with a B.A. in linguistics and cognitive psychology. She also earned an Ed.M. from Harvard University with a focus on administration, planning, and social policy.
Case Study: The UK's Channel 4 Decodes Customer Engagement November 20, 2009 BookmarkPDF
Marketing Dashboards Advance Strategic Thinking Across The Enterprise November 20, 2009 BookmarkPDF
Executive Q&A: Marketing Mix Modeling September 23, 2009 BookmarkPDF
Why Consumers Subscribe To Financial Services Emails June 24, 2009 BookmarkPDF
Why Consumers Subscribe To CPG Emails May 13, 2009 (Rating: 8) BookmarkPDF
