Marketing & Advertising, Direct Marketing, Direct Marketing Measurement, Interactive Marketing, Email Marketing & RSS
Julie serves Interactive Marketing professionals. She researches marketer and consumer use of email and email marketing service providers. Julie helps Forrester clients develop and improve their strategy around email marketing.
Prior to her work as an analyst, Julie served as a researcher for the marketing team. In that role, she provided quantitative research support and oversaw the marketing team's ongoing research panels, including B2B, interactive, and direct marketers. She has written about B2B marketing, advertising, and email and mobile marketing. Julie also served as a data advisor on Forrester's Consumer Technographics team, participating in survey design and data analysis and advising clients in the advertising and media sectors. Before joining Forrester, she conducted research in the nonprofit sector.
Julie graduated magna cum laude from Cornell University with a B.A. in linguistics and cognitive psychology. She also earned an Ed.M. from Harvard University with a focus on administration, planning, and social policy.
Who Uses Mobile Email? July 23, 2008 (Rating: 7) BookmarkPDF
US Email Marketing Volume Forecast, 2008 To 2013 July 22, 2008 (Rating: 10) BookmarkPDF
The Secret To Email Delivery July 07, 2008 (Rating: 9) BookmarkPDF
How To Measure The Value Of An Email Address May 16, 2008 (Rating: 7) BookmarkPDF
Break Free From Bad Email April 16, 2008 BookmarkPDF
What Invites Email Opens August 2008 Receive an alert when this document is published: email RSS
Benchmark Your Email Marketing Organization August 2008 Receive an alert when this document is published: email RSS
Email Innovations For 2009 November 2008 Receive an alert when this document is published: email RSS
The Email Subscription Factor October 2008 Receive an alert when this document is published: email RSS
Email-RSS Intersection October 2008 Receive an alert when this document is published: email RSS
