Forrester Research

Analyst's Photo	Name and Title	Contact information
	Kevin Lucas Senior Analyst

Research Coverage

Analyst Relations Best Practices, Analyst Relations Tools, Customer Experience, Customer Relationship Management, Globalization & Localization, Packaged Applications, Sales, Marketing, & Product Strategy, Web Site Design

Research Focus

Kevin serves Analyst Relations professionals. He is a leading expert on analyst relations (AR) and has designed Forrester's research program and the Forrester Industry Analyst Relations (FIAR) model that underpins it. The program addresses AR's strategic value and objectives while also providing best practices research and downloadable tools to help AR teams deliver that value. He also addresses broader issues for technology marketing and strategy, as well as CRM and software globalization.

Previous Work Experience

Before joining Forrester, Kevin was a director of analyst relations for Siebel Systems, working with European analysts across all of Siebel's product lines and with global responsibility for many of them. Previously, he was a research analyst at AMR Research, writing publications and delivering advisory services on CRM and software globalization. He previously held a number of roles within systems integration companies, culminating in a directorship; he focused on custom-built business applications and packaged implementations of CRM systems.

An accomplished public speaker, Kevin has delivered speeches at many events, including AMR Research's European conference, Forrester's IT Forum and AR Councils, and keynote speeches at the European CRM Forum and Cranfield & Ashridge Schools of Management. He has also facilitated sessions at the IT Director's Forum on business case preparation, vertical industry CRM, and security. Kevin has been widely quoted in the press, including such media outlets as IT Week and appearances on the Financial Times Business Edition and Silicon.com.