Lauren HughesVP, TI Strategy & Cust Insight
IT Spending & Budgeting, Total Economic Impact™
Lauren serves Technology Marketing Professionals, helping them plan, design, and execute effective and efficient marketing programs.
Lauren came to Forrester from Ford Motor Company where she was the brand manager for Ford Division in New England. Prior to joining Ford, she worked as a management consultant for Booz Allen Hamilton and an economic consultant for Charles River Associates and Arthur Andersen.
Lauren holds a B.A. in economics from Tufts University and an M.B.A. from Duke University.
A Disciplined Approach To Quantifying Technology Benefits December 13, 2004 (Rating: 9) BookmarkPDF
Stakeholder Accountability Key To Accurate Estimates For Technology Investment September 27, 2004 BookmarkPDF
Managing A Portfolio Of IT Investments September 27, 2004 (Rating: 0) BookmarkPDF
Including Risk Analysis Increases Confidence In Business Case Estimates September 23, 2004 BookmarkPDF
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