Mark MulliganVice President, Research Director
Consumer Media & Entertainment, Consumer Media Behavior , Consumer Technology, Digital Content, Digital Music, Media & Entertainment, Music, Radio
Mark serves Consumer Product Strategy professionals. He is a leading expert on music and digital media. Mark came to Forrester through its acquisition of JupiterResearch, where he ran Jupiter's European research and data teams. Prior to joining JupiterResearch, Mulligan spent five years working in media consultancy and market research, managing projects and delivering international projects.
Mark came to Forrester through its acquisition of JupiterResearch. Mark joined Jupiter in May 2000. He regularly appears on TV, radio, and in the press, commenting on the European music industry, including BBC television and radio, ITV, CNN, Business Week, The Economist, the Financial Times, The Guardian, and The Wall Street Journal Europe. He frequently speaks at conferences such as Popkomm, In the City, London Calling, and Midem. Mark was also a recording artist.
Mark was awarded a B.A. with honors in politics and history from Middlesex University.
Taking Digital Music To The Mainstream: The Music Product Features For The Living Room November 06, 2009 BookmarkPDF
Music Product Manifesto: The Product Features That Will Save Recorded Music September 29, 2009 BookmarkPDF
Music Release Windows: The Product Innovation That The Music Business Can't Do Without September 04, 2009 BookmarkPDF
Paying For Success: When Audiences Grow More Quickly Than Ad Revenue April 17, 2009 BookmarkPDF
Monetizing Social Music April 08, 2009 BookmarkPDF
Mark is a classically trained guitarist and also produces electronic music in his recording studio.
