Mary Beth KempVice President, Principal Analyst
B2B Sales & Marketing, Consumer Packaged Goods, Direct Marketing, Financial Services, Marketing, Marketing & Advertising, Marketing Measurement, Professional Services, Travel
Mary Beth contributes to Forrester's research offerings for Marketing Leadership professionals. She lends a global point of view on the challenges facing marketers — increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing strategy, integrated and ubiquitous marketing, and the changes required of advertising and of agencies. Mary Beth is based in Paris.
Before joining Forrester, Mary Beth spent more than 20 years as an international marketer, advising and coaching blue chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There, she developed interactive and relationship marketing strategies with Air France, IBM, Nestlé, and Unilever. She began her career in direct marketing, working with clients American Express and AT&T.
Mary Beth holds a bachelor's degree in journalism from Drake University.
Marketing Leaders: Make Marketing Innovation A Mandate October 16, 2009 BookmarkPDF
How Has The Recession Changed European Consumers' Attitudes Toward Brands? September 24, 2009 BookmarkPDF
How To Reach Middle-Aged Dutch Consumers September 24, 2009 BookmarkPDF
How To Reach High-Income Consumers In France August 05, 2009 BookmarkPDF
The Right Media Mix To Reach UK Moms August 05, 2009 BookmarkPDF
Connecting The dots: Where Does Social Fit? December 2009 Receive an alert when this document is published: email RSS
Should You Consider Integrated Branded Content ? November 2009 Receive an alert when this document is published: email RSS
Choosing The Right Media Mix 2010: Europe December 2009 Receive an alert when this document is published: email RSS
Choosing The Right Media Mix 2010: North America January 2010 Receive an alert when this document is published: email RSS
Selecting The Right Branded Content Partners February 2010 Receive an alert when this document is published: email RSS
Mary Beth loves food, wine, and cooking. She has a small kitchen but an enormous collection of cookbooks.
English, French
