Mary Beth KempVice President, Principal Analyst
Consumer Packaged Goods, Direct Marketing, Financial Services, High-Tech, Marketing, Marketing & Advertising, Marketing Measurement, Professional Services, Travel
Mary Beth contributes to Forrester's research offerings for Marketing Leadership professionals. She lends a global point of view on the challenges facing marketers — increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing strategy, integrated and ubiquitous marketing, and the changes required of advertising and of agencies. Mary Beth is based in Paris.
Before joining Forrester, Mary Beth spent more than 20 years as an international marketer, advising and coaching blue chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There, she developed interactive and relationship marketing strategies with Air France, IBM, Nestlé, and Unilever. She began her career in direct marketing, working with clients American Express and AT&T.
Mary Beth holds a bachelor's degree in journalism from Drake University.
Social Computing Strategies For Luxury Brands June 11, 2009 (Rating: 6) BookmarkPDF
Match Word-Of-Mouth Marketing To How European Consumers Share Opinions May 05, 2009 BookmarkPDF
Do Marketing And Strategy Make Good Bedfellows? April 10, 2009 BookmarkPDF
Can Marketing Deliver Growth In The Downturn? December 09, 2008 (Rating: 1) BookmarkPDF
The Social Technographics® Profile Of European Parents October 10, 2008 BookmarkPDF
Connecting The Dots: A Framework For Integrating Marketing Around The customer July 2009 Receive an alert when this document is published: email RSS
Connecting Your Agencies Around Your Customers September 2009 Receive an alert when this document is published: email RSS
Mary Beth loves food, wine, and cooking. She has a small kitchen but an enormous collection of cookbooks.
English, French
