Forrester Research

Analyst's Photo	Name and Title	Contact information
	Matthew Brown Vice President, Research Director

Research Coverage

B2B Sales & Marketing, Collaboration Strategy, Enterprise Collaboration, Enterprise Portals & Search, Enterprise Portals, Intranets, & Extranets, Enterprise Search Platforms, Information & Knowledge Management, Knowledge Management, Marketing & Advertising, Professional Services

Research Focus

Matthew serves Information & Knowledge Management professionals. With more than 12 years of experience, Matthew advises clients in a wide variety of industries around the globe on knowledge management practices and tools.
One of Matthew's primary research objectives is to help clients define and measure the effectiveness of knowledge management strategies. His research covers areas including knowledge management program design, change management, specific tools and methodologies — and addresses broader issues such as the effect of Social Computing on past knowledge management approaches. He focuses on how companies enhance the effect of their workforce using knowledge management practices and technologies such as enterprise portals, search and information access, expertise networks, collaboration tools, and related software.
Considered an authority on information access and collaboration tools, Matthew's research has been cited in the Financial Times, The New York Times, The Wall Street Journal and numerous industry and trade publications. Matthew also frequently presents his research at major industry events and conferences.

Previous Work Experience

Prior to joining Forrester, Matthew held a leadership position for more than five years in global management consulting firm McKinsey and Company's knowledge services operating group. In this role, Matthew led change management and technology programs involving communities of practice, enterprise search, document management, enterprise portal, and expertise location services. Prior to McKinsey, Matthew co-founded and served as vice president of operations for an eCommerce startup based in Austin, Texas. Further professional experience includes consulting and project management at two interactive services firms — serving clients Canon USA, Dell, IBM, PCOrder, Trilogy, and Tivoli on commercial and public sector applications.

Education

Matthew graduated magna cum laude from the Babson College M.B.A. program with a focus on high-tech marketing strategy and management of innovation. Matthew has his B.A. in English and studio arts from Colgate University.