Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Melissa Parrish Senior Analyst

Research Coverage

Brand & Product Web Sites, Brand Management, Community Platforms, Emerging Marketing Channels, Integrated Marketing, Interactive Marketing, Interactive Marketing Organization, Marketing & Advertising, Marketing Automation, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Metrics & ROI, Marketing Planning, Mobile Marketing, Online Marketing Technology, Social Marketing

Research Focus

Melissa is an analyst serving Interactive Marketing Professionals. She is a leading expert in mobile marketing, social marketing, and communities.

Previous Work Experience

Melissa has been quoted frequently in publications such as The New York Times, The Wall Street Journal, The Washington Post, and Fortune magazine, and she has spoken at the Churchill Club, OMMA Global, SXSW, and Social Media Week as an authority on social media and mobile marketing.

Before joining Forrester, Melissa was the director of community strategy at Time Inc. Lifestyle Digital group, where she was responsible for community and social media initiatives across the network's 10 titles, which include Real Simple, Southern Living, and Cooking Light. Prior to joining Time in 2007, Melissa was part of Crayon, a conversational marketing consultancy, where she managed social media projects for brands like Coca-Cola and American Airlines. Previously, Melissa held senior product and community roles at Meetup, the world's largest network of local groups, and Bolt.com, a community of more than 10 million teenagers and young adults.

Education

Melissa earned a B.A. in drama and philosophy from Loyola University New Orleans, an M.A. in liberal studies from The New School, and an M.F.A. in dramaturgy and script development from Columbia University.

Latest Research

Planned Research

Languages Spoken

English