Tech Marketing Tools & Best Practices, Tech Marketing Channel Strategies, High-Tech, Tech Marketing Strategies, IT Budgeting Practices, IT Spending & Budgeting, Small-to-Medium Enterprises, Budgeting & Forecasting
Michael serves Technology Product Management & Marketing professionals. He is the lead analyst at Forrester covering small and medium-size businesses (SMBs) and IT distribution channels. He helps Forrester clients understand SMB buyer behavior and develop their SMB go-to-market strategies. His SMB research focuses on IT budgets, technology adoption, spending across a broad range of technologies, and segment analysis. His distribution channels research focuses on understanding channel dynamics, SMB channel preferences, and channel management strategies.
Michael was previously the lead analyst in Forrester's Business Data Services program. This program helps both vendors and corporate IT executives understand in detail North American IT spending, technology adoption, and organizational structures and behaviors.Prior to joining Forrester, Michael worked at The Yankee Group. He was director of the Small and Medium Business Technologies practice, which helped IT vendors and service providers understand the spending, behaviors, and preferences of SMBs. He also served as associate director of the network hardware practice, where he covered both carrier and enterprise network hardware. Michael has also designed and managed IT infrastructures for high-growth companies and worked as a software developer.
Michael holds an M.B.A. from Babson College and B.S.E.E. and M.S.E.E. degrees from the University of the Witwatersrand (South Africa).
Introducing Forrester's Vendor Partner Program Benchmark Assessment Tool August 25, 2008 BookmarkPDF
Forecast: The SMB IT Infrastructure Managed Services Market, 2008 To 2013 July 24, 2008 BookmarkPDF
IBM's Server Appliance Will Change The Market For Small Business Computing May 08, 2008 BookmarkPDF
A Managed Services Taxonomy April 22, 2008 (Rating: 7) BookmarkPDF
Helping Your VARs And SIs To Do Marketing April 11, 2008 BookmarkPDF
Emerging SaaS Channel Models September 2008 Receive an alert when this document is published: email RSS
Best practices: How Telcos Can Succeed In The Small Business IT Managed Services Market October 2008 Receive an alert when this document is published: email RSS
It's Not The Midmarket, Dummy! January 2009 Receive an alert when this document is published: email RSS
How To Build A Better SaaS Channel December 2008 Receive an alert when this document is published: email RSS