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Analyst's Photo	Name and Title	Contact information
	Michelle Ferreira Senior Data Consultant

Research Coverage

Consumer Market Segmentation, Consumer Media & Entertainment, Consumer Retail & CPG, Consumer Technology, Consumers By Geography, Media & Entertainment, Retail

Research Focus

Michelle serves Market Insights Professionals. She works on Forrester's Consumer Technographics® product, consisting of data collection in North America, Europe, Asia Pacific, and Latin America and focusing on technology's effect on consumer trends and demands.

Since joining Forrester in 2006, Michelle has specialized in client services by delivering value to consumer electronics, technology, media, advertising, and retail clients through customized analysis and application of Consumer Technographics data. In her current role, she uses her expertise in both quantitative and qualitative research methods and analysis to assist clients on custom projects and research studies. Michelle also works on the Omnibus product, primarily advising clients on survey design.

Previous Work Experience

Prior to her current role, Michelle was a senior data advisor with Consumer Technographics. Prior to that, she worked with Forrester's custom consulting research team and also worked as an assistant at CSP Associates, an aerospace and defense consulting firm.

Education

Michelle has an M.S. in applied communication research from Boston University and a B.A. in communication from Regis College.

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