Michelle FerreiraData Consultant
Consumer Market Segmentation, Consumer Media & Entertainment, Consumer Retail & CPG, Consumer Technology, Consumers By Geography, Media & Entertainment, Retail
Michelle serves Consumer Market Research professionals. She works on Forrester's Consumer Technographics® product, consisting of data collection in the US, Canada, Europe, and Asia Pacific and focusing on technology's impact on consumer trends and demands.
During her three years at Forrester, Michelle has specialized in client services by delivering value to consumer electronics, technology, media, advertising, and retail clients though customized analysis and application of Consumer Technographics data. She also works on the Omnibus product, primarily advising clients on survey design.
Prior to her current role, Michelle was a senior data advisor with Consumer Technographics. Prior to that, she worked with Forrester's Custom Consulting Research team and also worked as an assistant at CSP Associates, Inc., an aerospace and defense consulting firm.
Michelle has an M.S. in applied communication research from Boston University and a B.A. in communication from Regis College.
Technographics® Insight: Moms And Their Digital Habits July 10, 2009
