Moira DorseyVice President, Research Director
Channel Design Strategies, Cross-Channel Design Strategies, Customer Experience, Design & Usability Processes, Multichannel Customer Experience, Personas, Phone Self-Service, Web Site Design
Moira serves Customer Experience professionals. She leads a research team that covers topics ranging from voice of the customer programs to modeling the return on investment from customer experience projects. Moira's personal coverage areas include the future of online customer experiences, persona development, multichannel experiences, and user experience reviews.
Prior to joining the Customer Experience team, Moira evaluated retail and financial sites for Forrester's PowerRankings research. Moira began her career at Forrester in 1999 as a research associate in Forrester's consumer technology research group.
Moira is a magna cum laude graduate of Wellesley College. Before attending Wellesley, Moira was a professional ballet dancer. She received critical acclaim from The New York Times for her performances in principal roles in ballets such as "Giselle" and "Coppelia."
Questions For Persona Creation Vendors February 04, 2008 BookmarkPDF
Persona Project Costs And Deliverables November 27, 2007 BookmarkPDF
Interactive Agencies That Can Help With Persona Projects November 14, 2007 BookmarkPDF
Small Firms That Can Help With Persona Projects September 12, 2007 BookmarkPDF
How Personas Drive Experience-Based Differentiation: Four Examples September 06, 2007 (Rating: 8) BookmarkPDF
