Nate ElliottPrincipal Analyst
Develop winning strategies for emerging and mainstream digital media, Improve the performance of digital campaigns, Justify interactive marketing budgets
Nate serves Interactive Marketing professionals. He is a leading expert on developing winning interactive marketing strategies, improving campaign performance, and harnessing emerging customer trends. During his six years with Forrester and JupiterResearch, Nate has worked in New York, London, and Berlin. He has successfully launched two new research services — search marketing and European digital home — and in 2004 he initiated JupiterResearch's coverage of social networking. Nate continues to write extensively about social marketing and media, and his research agenda also focuses heavily on online video advertising and search marketing.
Nate brings more than a decade of experience in online marketing and media to his work. He worked at DoubleClick for four years, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich and streaming media ads. He has also worked for Macromedia (now Adobe) developing rich media advertising products and standards.
Nate has spoken at hundreds of events around the world, including ad:tech, Web 2.0 Expo, the Forrester Consumer Marketing Forum, Search Marketing Expo, and Next08. He is regularly quoted in the media, including the BBC, CNN, The Economist, The New York Times, the Financial Times, and The Wall Street Journal. Nate is also a widely read columnist, having contributed to publications such as The Telegraph and New Media Age and has been named among the top 25 analyst bloggers and twitterers.
Nate has a bachelor of science from Cornell University.
Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences November 04, 2009 (Rating: 10) BookmarkPDF
Three Steps To Measuring Social Media Marketing October 29, 2009 (Rating: 10) BookmarkPDF
Online Video Ad Creative October 28, 2009 BookmarkPDF
The Analog Groundswell September 11, 2009 (Rating: 10) BookmarkPDF
Brands Should Reach Gen Xers Through Word Of Mouth August 25, 2009 (Rating: 9) BookmarkPDF
US Video Webtrack / Best and Worst of In-Video Advertising November 2009 Receive an alert when this document is published: email RSS
What Social Media Can Learn From The Growth of the Internet December 2009 Receive an alert when this document is published: email RSS
European Online Video Webtrack, 2009 November 2009 Receive an alert when this document is published: email RSS
Benchmarking Video: The 2009 European Online Video Advertising Webtrack December 2009 Receive an alert when this document is published: email RSS
Video Forecast December 2009 Receive an alert when this document is published: email RSS
