Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Nate Elliott Principal Analyst

Research Coverage

Emerging Trends, Europe, Global

Research Focus

Nate Elliott helps interactive marketers develop the strategies and select the tactics that make them successful, and then helps them measure the results. As a principal analyst, Nate leads Forrester's coverage of interactive marketing in Europe, with a special focus on social media marketing and online video advertising. His clients come from nearly every industry — including consumer goods, telecom, automotive, and regulated industries like pharmaceuticals and financial services — and from all over the world. Now based in London, Nate has also lived and worked in New York, Berlin, and Vancouver.

Previous Work Experience

Nate brings more than a dozen years of experience in interactive marketing and media to his research. He worked at DoubleClick for four years, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He also worked for Macromedia (now Adobe) developing rich media products and standards. Nate has spoken at hundreds of events around the world, including ad:tech, Web 2.0 Expo, Search Marketing Expo, and numerous Forrester forums and workshops. He is regularly quoted in the media, including the BBC, CNN, The Economist, The New York Times, the Financial Times, and The Wall Street Journal. Nate is also a widely read columnist, having contributed to publications such as The Telegraph and New Media Age, and is regularly named a top analyst blogger and twitterer.

Education

Nate has a Bachelor of Science from Cornell University.

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