Neil StrotherAnalyst
Emerging Marketing Channels, Marketing & Advertising, Mobile Marketing
Neil serves Interactive Marketing professionals. He is a leading expert on how businesses can leverage the emerging mobile channel to drive sales and strengthen customer relationships. Neil's research focuses on the strategies behind mobile campaigns and the deployment of interactive tactics. His research also concentrates on mobile content and effective strategies for media companies. He is widely quoted in the press, including leading industry trade publications and mainstream news outlets such as BusinessWeek, Chicago Tribune, The Christian Science Monitor, The Economist, Forbes, The New York Times, USA Today, U.S. News & World Report, San Francisco Chronicle, and The Wall Street Journal.
Neil joined Forrester as part of the acquisition of JupiterResearch. Prior to joining JupiterResearch, he worked as research director for mobile devices, content, and services for NPD Group, a provider of consumer market research. Before that, he was a principal analyst at research firm In-Stat, where he covered the global market for mobile phones and related devices. Prior to that, he was the managing editor of the well-known technology site, ZDNet AnchorDesk and was a successful publisher of a niche publication.
Neil holds a master's degree in journalism from Northwestern University and a bachelor's degree in English and Spanish from Whitman College.
How To Work With IT To Get (Most) Of What You Want October 15, 2009 BookmarkPDF
How Interactive Marketers Can Secure Budget From Their CMOs October 02, 2009 (Rating: 8) BookmarkPDF
Rich Search Ads: Too Early For Most Advertisers September 30, 2009 BookmarkPDF
Best Practices: Mobile Marketing August 06, 2009 BookmarkPDF
Case Study: Bing Mobile Campaign Syncs With Target Audience August 06, 2009 BookmarkPDF
Ad-Supported Mobile Gaming: Is It Right For Your Brand? November 2009 Receive an alert when this document is published: email RSS
How To Budget For Mobile Campaigns December 2009 Receive an alert when this document is published: email RSS
English and Spanish
