Forrester Research

Analyst's Photo	Name and Title	Contact information
	Pascal Matzke Vice President, Principal Analyst

Research Coverage

B2B Sales & Marketing, Customer Relationship Management, Go-To-Market Strategies, IT Services, Marketing & Advertising, Mergers & Acquisitions, Mergers & Acquisitions Best Practices, Mergers & Acquisitions Strategy & Restructuring, Offshore Services, Outsourcing, Packaged Applications, Partner & Affiliate Marketing, Partner Relationship Management, Partnership Best Practices, Partnership Strategies, Product & Solutions Strategies, Product Portfolio Strategies, Sourcing & Procurement, Sourcing Execution, Sourcing Strategy & Execution, Stakeholder Alignment, Strategy Execution & Measurement, Strategy Frameworks & Models, Systems Integration, Technology Vendor Alliances & Partnerships

Research Focus

Pascal serves Vendor Strategy professionals. He provides advice and support to IT vendors and service providers on their overall market positioning, as well as on their product, services, sales, and partnering strategies. In addition, Pascal regularly advises end user clients on their IT services and sourcing strategies, with a particular emphasis on outsourcing decision issues, RFP creation, and vendor selection and vendor management.
Pascal is a recognized authority on global IT services and outsourcing trends, as well as on underlying IT market dynamics. His research spans the business strategies, operational processes, and portfolio elements required to achieve and sustain market leadership. For example, he co-authored Forrester's Big Idea on "Converged Service Delivery: The Missing Link In Achieving Business Flexibility." Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as CIO Magazine, Computing, The Economist, Financial Times, Handelsblatt, InformationWeek, and the International Herald Tribune.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics, as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.