Paul Jackson Paul Jackson
Principal Analyst

Research Coverage

Broadband & Home Networking, Consumer Technology Adoption, Consumer Electronics, Gaming, Media & Entertainment, Game Platforms

Research Focus

Paul serves eBusiness, Channel & Product Management professionals. As one of Forrester's leading analysts on consumer technology adoption and usage, his research and client engagement focuses on how companies can build strategies to bring new consumer technology to market or successfully exploit new technology and services developed by other firms. During his seven years at Forrester, Paul has driven both short-term immediate research needs, using Forrester's Consumer Technographics® data, and long-term strategic research around big ideas like the digital home, the tipping point online, and the evolution of the home PC.

His current research agenda includes topics like home networking, virtual worlds, videogaming, and device convergence as well as general technology adoption and usage trends in Europe. Additionally, given the increasingly seamless transition between devices, online services, media, and communications, Paul works closely with Forrester analysts covering strategies for Social Computing, media, and consumer telecoms.

Paul has been widely quoted in the press, including such media outlets as The Economist, Financial Times, The Wall Street Journal, and the BBC. An accomplished public speaker, Paul has also delivered speeches at many events, including Forrester's European Consumer Forum, US Consumer Forum, and European IT Leadership Forum.

Previous Work Experience

Paul has extensive experience in developing technology strategies for leading consumer-facing firms and the vendors that work with them. Prior to joining Forrester, Paul was a "digital guru" at a full-service advertising agency (HHCL) and before that had seven years of strategic technology consulting experience with management consultants Deloitte Consulting and system integrator LogicaCMG.

Education

Paul has a degree in computing science from Aston University, Birmingham, UK.

Latest Research

Planned Research

Building a product innovation strategy June 2008
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Device Forecast (UK) July 2008
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Device Forecast (DE) August 2008
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Future of Video Gaming July 2008
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Virtual Worlds Update July 2008
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Paul Jackson serves eBusiness, Channel & Product Management professionals.
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Recent Media Citations
Computerworld (US), "IBM, Linden Plan Corporate Version of Second Life," April 4, 2008
International Herald Tribune, "Better Times Ahead For Cellphone Gamers," February 10, 2008
The Financial Times (UK), "Internet-savvy Britons Have Gadget Addiction," October 29, 2007
The Daily Telegraph (UK), "New Breeds Of Video Gamers Come Into Play," October 27, 2007
The New York Times, "Nokia To Introduce Digital Music Service," August 30, 2007

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